BUSINESS PROPOSAL

Prepared by, Techseol Web Solutions India Pvt.Ltd

CONTENTS
1) Introduction 2) The Techseol Team a. b. c. Management Team Management Consultancy Team Finance and Project Consultancy Team

3) The Proposal a. Capital Investment b. Finance 4) Business Plan a. Our Services b. Our USP c. Targeted Customers 5) Value Proposition 6) Market Analysis 7) SWOT Analysis 8) Future Growth Prospects

1. Introduction
Techseol Web Solutions India Pvt.Ltd is a company focusing its service mainly on providing a portal for buying and selling second hand laptops and providing one stop solution for all kind of wear and tear (hardware and software) of laptops.

2. The Techseol Team

a. Management Team
The management team consists of five members, doing their final year B.Tech graduation course. The company also has a Management Consultancy team and a Financial and Project Consultancy team both helping the day today activities of the company.

Jerome Cherian He is the CEO, and is also in charge of marketing and public relations. He is the public face of the new born company. He is an Electrical & Electronics Engineering student. Lijo George He is the Chief Technical Officer. He loves Internet and technology and is an expert at Search Engine Promotion. He has the best fund of technical knowledge in the Techseol team. . He is a specialist in websites and their promotion methods. He is doing his final semester in Electronics and Communication Engineering.

Jojo Joson Jojo is into the final semester in Applied Electronics and Instrumentation. He got placed at UST Global and Wipro InfoTech but preferred to be an entrepreneur. His passion for organizing projects and executing them without time delay makes him best suited for the position of Chief Operations Officer. Cyriac George He is the Finance Officer of Techseol and is doing his final semester in Electronics and Communication Engineering. Though he was placed with Infosys through campus recruitment, he opted out of it to form the new venture. He is creative and excels in financial management. Charles John He handles the HR section of the company. He is a final semester student in Mechanical Engineering. He was recruited by UST Global and CTS but preferred to be an entrepreneur. He is the most effective communicator in the team and possesses very good interpersonal skills and flexibility.

b. Management Consultancy Team

The company receives consultancy services from an experienced consultancy team called Prospects MCS Ekm.

c. Finance and Project Consultancy Team

The companys finance & project consultancy team is Sridhar & Co Tvm which has an outstanding consultancy record.

3. The Proposal
Techseol is a company started by MBA graduates who focuses on providing solution for the purchase and sale of second and laptops to all kind of problems that comes in laptops. They also provide a online platform where second hand laptops can be purchased. The only reason to get into this business is, with This is the era of internet and it is a vast field of opportunities and development. All the future development in the world will be related to internet and hence is a field of large scope. a. Capital Investment The capital investment for the company is Rupees five lakhs. Initially we need five-work station, high-speed internet connection, five employees and a management team. The management team will initially constitute five of us.

No 1 2 3 4 5 6 7

Item Work-station Networking Furniture Power backup Deposit High-speed internet connection Miscellaneous

Cost in Rupees (approx) 2,50,000 10,000 30,000 25,000 10,000 1,000/month 1,75,000

b. Finance
The management team will bear the initial investment. The earnings from their web sites and personal money will be used for this purpose. We also intend to find a venture capitalist for the future development of our company. Seventy percent of the profit obtained will be re-invested in the company for further developments; in terms of increased number of workstations and employees. 1. Means of finance The initial capital will be raised by the issue of equity capital will be taken up bulky by the promoters of the company. The promoters have plans to approach venture capitalists to broaden the capital base of the company. 2. Capital Structure The capital structure of the company shall comprise equity capital and borrowed capital. 70% of the equity capital will be taken up by the promoters and the rest by venture capitalists and the other financial institutions. Loans from banks and other financial institutions shall be sources of borrowed capital.

4. Business Plan a. Our Services

i. ii. iii. iv. v. vi. vii. Search Engine Marketing Web Development SMS Marketing Domain Reg & Hosting E- Zines Online Gaming Online Blogging

i. Search Engine Marketing This is the primary business domain of the company. Search engine marketing (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). This is done by optimizing the website with search engines like Google, Yahoo etc. SEM through proper methods can win lot of targeted traffic to web sites and thus a proportional number of customers. This is a great advantage to web sites which do online marketing and hence is a field of large scope. ii. Web Development Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design and web content development. In web development the contents of a web site are arranged so that they are easily available to the users. A user friendly web site can win more customers than a non-friendly one. Since web sites are created to serve this purpose, web development is an area offering high opportunities. iii. Domain Registration & Hosting. This business domain is a very fast growing one. Each day thousands of new domains are registered all over the globe. Therefore a domain registration and hosting business can definitely prosper. iv. E- magazines The online version of a magazine is called an E-magazine. Compared to conventional magazines, E-zines are easily accessible, cheap and provide information in plenty and hence have large scope in future. The companys plan is to provide E-zines on technical and educational fields. v. Online Gaming The company already launched an online gaming website called www.showgamers.com. Online gaming is one of the fastest growing fields in the world of web. Revenue can be earned through affiliate programmes and advertisements in the gaming website. As the traffic through these websites is high, it has a very bright future. vi. Online Blogging The company has plans to launch a blog portal as a part of its online blogging programme. This programme will include a technical web portal which provides free information to people.

vii. SMS Marketing SMS Marketing is a new methodology in the field of marketing. The company has plans to start a wing in this field. In SMS Marketing advertisements and announcements are sent in bulk to people though SMS. Since mobile phones are common, this marketing method is very effective and hence, is a field of high competition and opportunities.

b. Whats so unique??
We offer our services with same or higher quality compared to our competitors but at a more reasonable price. We are one of the very few companies which provide guaranteed results. By taking even minute details into consideration, we try to achieve perfection and thus guarantee 100 percentage customer satisfaction. We do our work through ethical methods and hence it lasts longer, again satisfying the customer. Since this is the starting time the number of workers and clients are less. Hence more attention can be paid to each of our customers, which is not possible for our competitors. This can offer better relations and results.

c. Targeted Customers.
There are different areas of business which find clients through their online marketing strategies alone. Areas like tourism, online products, online services etc are such examples. Their marketing needs can be satisfied most effectively using Search Engine Marketing. By promoting their web sites, they get more targeted traffic and eventually more customers. The purpose of a web site is the easy accessibility of data. For the fulfillment of this purpose the creation of any web site should be in a user-friendly manner. Therefore proper web development is necessary for any web sites especially those which need to be used for business promotion. Retaining traffic is as important as getting traffic. Hence all web sites that promote business can be our customers. In future all facilities available today will be through internet. As a result there will be more and more web sites. Lakhs of web sites are registered and hosted every day all over the world. Therefore a domain registration and hosting business can win a lot of customers and is surely a profitable business. This is an era of digitalized information. Providing an E-learning opportunity can win a lot of traffic. This traffic can be changed to revenue by using advertisements. But less importance is given to revenue. The companys plan is to provide it as a service to the society.

Online gaming is a flourishing field of business in internet. People from all over the world use this online gaming facility. As a result these sites record the maximum traffic. Therefore affiliate programmes and advertisements are very suitable revenue generation methods for these web sites. Online blogging is an emerging trend in internet. An online portal containing different sections like technology, tips & tricks, entertainment etc can attract lot of visitors from all over the world. More visitors mean more revenue. This traffic can be converted to revenue using affiliate programmes and online advertisements. SMS Marketing is a new method of marketing. Since the use of mobile phones is increasing day by day this marketing strategy can be effectively utilized. The targeted customers are many in number. They vary from corporate to educational institutions.

5. Value proposition
Proper online exposure of a product can easily cut down its marketing costs. For a product the conventional marketing costs are high. Even a single ad in a news paper for a single day costs lakhs. Also for displaying paid ads in search engines almost Rs. 60,000 per month has to be paid. Compared to these high expenses, creating an online exposure for the product by optimization methods is cheaper and it produces much better results. Cost of paid online advertisement per month in SE = Rs.60, 000 Cost of paid online advertisement per year in SE = Rs.7, 20,000 Cost of an ordinary SEO service = Rs.1, 00,000 Money saved per year for online advertisement = Rs.7, 20,000 1, 00,000 = Rs.6, 20,000 There for percentage of cost saved for online advertisement alone = 6, 20,000/7, 20,000 x100% = 86.11% SEO can save almost 86% of the online advertisement costs which is a big benefit to the marketing company.

Return on Investment
Our major income is from Search Engine Marketing works offered to website owners. The fee for an SEM associated work would begin from Rs.50,000. After developing the associated tools, the process could be done easily and much faster, which would eventually improve our work process and the return. The other part of the revenue to the company is from other services like SMS Marketing, Blogging, E-Zines etc.

6. Market Analysis

Current Scenario

1. Overseas The company has plenty of business opportunities from abroad. Currently all works abroad related to SEM and Web Development are outsourced to India due to low cost requirements. With a good portfolio the company can win lot of customers from different parts of the world. Services like online gaming, E- Zines, Domain registration & hosting, online blogging etc are required by people all over the world. By proper SEM of our own services we can have lot of revenue from overseas. 2. Domestic Market India is the domestic market of the company. Here internet marketing is in its growing phase and the company sees it as a great opportunity for development. The major challenge faced by the company in this domestic market is making people aware of the benefits of internet marketing. Also the scope for blogging and other online services are booming in this market. The companys plan is to utilize this opportunity to the maximum by a direct marketing strategy and proper SEM of own services.

Future Scenario

In future all technologies developed, in one way or another, will depend on internet. Therefore the opportunities for development will be high for the company. The company plans to extend its service area to online movie promotion, e- learning solutions etc. As the scope for such technical development is more in the domestic market, more attention will be paid to such areas.

7. SWOT Analysis
Strength The team has acquired a good enough exposure on the Internet technology backed by the latest knowledge in changing trends and good team work Weakness- Currently we require more trained manpower to get our work done. The current marketing strategy of the company is to be modified with proper consultancy. Opportunities The rapid development scenario within the Indian economy and the ever increasing demand for internet services. Threats- The rapid change in search engine algorithms and strong competition for certain keywords.

8. Future growth prospects

The company has plans to enter the field of online movie promotion. In India online movie promotion is in its developing stage only. Therefore the company considers it as a great opportunity to extend its service area. The company also has plans to offer services in the field of education through development and promotion of online educational facilities like technical portals, online mock examination facilities etc