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Multiple Sim Usage

Multiple Sim Usage

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Published by samuelappiahkubi
multiple sim usage in ghana
multiple sim usage in ghana

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Published by: samuelappiahkubi on Jul 16, 2011
Copyright:Attribution Non-commercial

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08/19/2013

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SAMUEL 0248331414
 
 
2010
 
SAMUEL
 
APPIAH
 
KUBI
 
A
 
SURVEY
 
ON
 
THE
 
FACTORS
 
INFLUENCING
 
MULTIPLE
 
SIM
 
USAGE
 
IN
 
GHANA:IMPLICATION
 
FOR
 
MARKETING
 
STRATEGY
 
The
 
purpose
 
of 
 
this
 
research
 
is
 
to
 
find
 
out
 
the
 
factors
 
that
 
influence
 
the
 
Ghanaian
 
consumer
 
to
 
use
 
multiple
 
SIM
 
cards
 
and
 
impact
 
of 
 
multiple
 
SIM
 
usage
 
on
 
the
 
telecom
 
industry
 
 
SAMUEL 0248331414
 
 
SAMUEL 0248331414
iv
 
ABSTRACT
The purpose of this research is to find out the factors that influence the Ghanaian consumer touse multiple SIM cards and impact of multiple SIM usage on the telecom industry. Quantitativeand qualitative research methods have been used to analyze data collected for this research.The type of research design employed in this research study is a survey. Close-ended questionswere administered to a sample size of three hundred (300) mobile phone users living in theGreater Accra Region. The questionnaires were administered mainly in Accra Mall and MakolaMarket. The choice of these research locations helped us to get data from a cross section of people in our society and to enable generalization of the findings in Ghana.Multiple SIM usage is predominantly practiced by the youth who have attained tertiary educationand earn between GH¢251 and GH¢350The research found that multiple SIM usage are influenced by factors such as overcomingpatchy or poor network coverage, saving money by making on-net calls, benefiting fromdiscounted or sales promotions and avoiding network congestion.In view of the findings it is imperative for telecom companies to consider charging low andcompetitive rates for all calls, improving network coverage and service quality and introducebetter sales promotion and incentives to customers. SIM card registration can be introduced togive an indication of relative market shares and growth of the telecom market.The research limitation was time constraint and lack of data
.
 
There is a need for more extensivesurveys to identify reasons for ownership of multiple SIM cards. The analysis can beincorporated into policy and regulatory decision making.
 

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