You Like This: The Facebook Marketing Guide
http://netsavoir.com|AngelaAlcorn
MakeUseOf.com
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You Like This: TheFacebook MarketingGuide
This manual is the intellectual property of MakeUseOf. It must only be published in itsoriginal form. Using parts or republishing altered parts of this guide is prohibited.
You Like This: The Facebook Marketing Guide
http://netsavoir.com|AngelaAlcorn
MakeUseOf.com
Page3
Table of Contents
Introduction .............................................................................................................................. 5First Things First: Getting Started ............................................................................................. 5Organisations Should Not Create Personal Profiles ......................................................... 5Remember Your Personal Privacy ..................................................................................... 5Keep Work and Play Separate ....................................................................................... 6Administration .......................................................................................................................... 6Group or Page? ................................................................................................................... 6Facebook Groups ................................................................................................................ 7Events for Groups .......................................................................................................... 8Facebook Pages ................................................................................................................ 10Facebook Page Insights ................................................................................................ 12Events for Pages ............................................................................................................. 12Facebook Community Pages .......................................................................................... 13Facebook Networks .......................................................................................................... 13Applications ........................................................................................................................ 14Facebook Connect ....................................................................................................... 14Facebook Instant Personalisation .................................................................................... 14Advertising .......................................................................................................................... 14Facebook Places ............................................................................................................... 15Merging Facebook Places and Pages ....................................................................... 16Tips And Tricks ......................................................................................................................... 17Don't Get Trapped In Facebook ..................................................................................... 17Create Engaging Content ............................................................................................... 17Sharing links on a page ................................................................................................. 17Don't Post Too Often .......................................................................................................... 18Make Your Facebook Page Interesting .......................................................................... 18Importing Blog entries to Page notes .............................................................................. 20Facebook Page Applications .......................................................................................... 20Facebook Questions ......................................................................................................... 20Mentions of Groups / Events / Pages .............................................................................. 21Give-aways & Contests ..................................................................................................... 21Promote Your Facebook Presence Offline & Elsewhere Online.................................. 22
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