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Table Of Contents

CHAPTER ONE CHAPTER ONE
CONSUMER BEHAVIOUR CONSUMER BEHAVIOUR
THE PRODUCTION THE PRODUCTION
CONCEPT CONCEPT
THE PRODUCT CONCEPT THE PRODUCT CONCEPT
THE MARKETING CONCEPT THE MARKETING CONCEPT
DEVELOPMENT OF THE DEVELOPMENT OF THE
MARKETING CONCEPT MARKETING CONCEPT
CUSTOMER SATISFACTION CUSTOMER SATISFACTION
CUSTOMER RETENTION CUSTOMER RETENTION
MARKETING ETHICS & MARKETING ETHICS &
SOCIAL RESPONSIBILITY SOCIAL RESPONSIBILITY
CONSUMER DECISION CONSUMER DECISION
MAKING MODEL MAKING MODEL
PROCESS PROCESS
DATA ANALYSIS DATA ANALYSIS
TEST MARKETING TEST MARKETING
SURVEYS SURVEYS
CHAPTER THREE CHAPTER THREE
WHAT IS MARKET WHAT IS MARKET
SEGMENTATION SEGMENTATION
HOW IT OPERATES HOW IT OPERATES
CRITERIA FOR CRITERIA FOR
EFFECTIVE TARGETING EFFECTIVE TARGETING
CHAPTER FOUR CHAPTER FOUR
WHAT IS IT ????? WHAT IS IT ?????
NEEDS NEEDS
GOALS GOALS
MULTIPLICITY OF NEEDS MULTIPLICITY OF NEEDS
HIERARCHY OF NEEDS HIERARCHY OF NEEDS
TRIO OF NEEDS TRIO OF NEEDS
WHAT IS IT????? WHAT IS IT?????
SENSATION SENSATION
CONSUMER IMAGERY CONSUMER IMAGERY
PRODUCT POSITIONING PRODUCT POSITIONING
FILLING POSITIONS FILLING POSITIONS
PERCEIVED PRICE PERCEIVED PRICE
PERCEIVED QUALITY PERCEIVED QUALITY
PRICE V/S QUALITY PRICE V/S QUALITY
PERCEIVED RISK PERCEIVED RISK
CHAPTER SIX CHAPTER SIX
WHAT IS IT ??? WHAT IS IT ???
ELEMENTS OF ELEMENTS OF
CONSUMER LEARNING CONSUMER LEARNING
BEHAVIOURAL LEARNING BEHAVIOURAL LEARNING
THEORIES THEORIES
COGNITIVE LEARNING COGNITIVE LEARNING
THEORY THEORY
INFORMATION PROCESS INFORMATION PROCESS
CHAPTER SEVEN CHAPTER SEVEN
WHAT ARE ATTITUDES WHAT ARE ATTITUDES
STRUCTURAL MODELS STRUCTURAL MODELS
ATTITUDE FORMATION ATTITUDE FORMATION
STRATEGIES OF STRATEGIES OF
ATTITUDE CHANGE ATTITUDE CHANGE
WHAT IS A GROUP WHAT IS A GROUP
TYPES OF REFERENCE TYPES OF REFERENCE
GROUPS GROUPS
FAMILY FAMILY
FUNCTIONS OF THE FUNCTIONS OF THE
WHAT IS SOCIAL CLASS WHAT IS SOCIAL CLASS
SOCIAL CLASS SOCIAL CLASS
APPLICATIONS APPLICATIONS
CHAPTER NINE CHAPTER NINE
CHAPTER TEN CHAPTER TEN
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Consumer Behaviour

Consumer Behaviour

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Published by Zico Rodrigues

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Published by: Zico Rodrigues on Jul 18, 2011
Copyright:Attribution Non-commercial

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08/30/2012

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