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Table Of Contents

About This Book
Foolish Assumptions
How This Book is Organized
Icons Used in This Book
Where to Go from Here
Reaching Customers Online
Differentiating Acquisition and Retention Marketing
Making Use of the Pros
Coming Up with Broad-Based Objectives
Taking Six Steps to Narrow Your Objectives
Segmenting Your Email List
Planning Your Email Campaign
Interpreting and Reacting To Your Results
Deciding Theme, Format and Design
Writing Copy that Drives Action
Starting with Headers that Get Noticed
Personalizing Your Emails
Demonstrating Transactional Email
Looking at the Customer Lifecycle
Automating Messages during the Customer Lifecycle
Recapturing Distracted Customers
Complying with the CAN-SPAM Act
Becoming a Trusted Sender
Instituting Best Practices for Deliverability
Unfamiliar From Address
‘Click Here’ Links
Distracting Images
Boring Subject Lines
Links that Surprise the Reader
Unfamiliar Advertising
Repetitive Messages
Cluttered Layout
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Marketing for Dummies

Marketing for Dummies

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Published by mehdawi1986

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Published by: mehdawi1986 on Jul 18, 2011
Copyright:Attribution Non-commercial


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