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Integrated Marketing Communication

Integrated Marketing Communication

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Published by ssletitgo

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Published by: ssletitgo on Jul 18, 2011
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07/18/2011

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MARKETING MANAGEMENT ²II
 
Integrated Marketing Communications (IMC) is thecoordination and integration of all marketincommunication tools, avenues, functions and sources within a company into a seamless program thamaximizes the impact on consumers and other endusers at a minimal cost 
 
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IMC is a process for managing customer relationshipsthat drive brand value primarily throughcommunication efforts.
y
IMC includes the coordination and integration of allmarketing communication tools, avenues, and sources within a company into a seamless program in order tomaximize the impact on end users at a minimal cost.

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