MEDIA &

MILITARY

The most powerful industry to

control the world
 MEDIA
• TELEVISION
• RADIO
• FILM
• INTERNET
• PRINT
 TELEVISION
SYSTEM
No SYSTEM STRENGTHS LIMITATIONS

1. TX : • Free to air • Max radius of 120 Km.

Terrestrial
• High coverage depending on Tower’s • Should be clear area
Height
and capacity of transmission
• Does not depend on weather • Single channel.
2. Cable • Multi channel – up to 100 – 200 channel. • Quite expensive because of
using cable to be transmitted

• Multi functions
• Does not depend on weather • High Maintenance
* No physical distortion/interruption
3. Satellite • Coverage Not limited • High Investment

• High Penetration, it is not interrupted by • Easily interrupted by weather

high rise building or mountain
• Multi channels ( digital ). • Needs Parabola.
TELEVISION
SYSTEM
Satellite
Satellite

Comm. Tower

TX Tower
Satellite dish

Shopping centre Public house

Studio TV
TV

Satellite dish

Shopping centre

TV
CABLE
 TYPES OF
TELEVISION INDUSTRY
Government Private Cable
Television Television Television
Investment APBN Private Private

Operational Cost APBN / APBD/ Advertisement Monthly Fees /

limited limited
advertisement advertisement
Reports to Government B.O.D B.O.D

Contents Tends to follow Based on Based on

government’s market’s needs market’s needs
needs
Management Bureaucratic/ Professional / Professional /
Professional Competitive Competitive
LIST OF NATIONAL
TELEVISION
NATIONAL MAIN ON
SHAREHOLDER
TELEVISION SPONSORS AIR
TRANSTV Para Group 100% Chairul Tanjung 2001
Para Group 55% Chairul Tanjung
TRANS|7 2001
Kompas Gramedia Group 45% Jakob Oetama
RCTI MNC Group 100% Hary Tanoesoedibjo 1989
TPI MNC Group 75% Hary Tanoesoedibjo 1991
GLOBAL TV MNC Group 100% Hary Tanoesoedibjo 2002
PT Abhimata Mediatama Nothern 79% Sariaadmatdja
SCTV Trust Company S/A 8% brothers 1990
Public 13% Singleton Group
PT TDM Asset Manajemen 29%
PT Prima Visualindo 27%
INDOSIAR Salim Group 1995
Bank Julius Baer Ltd 8%
Public 36%
Bakrie Group 80% Bakrie Family
ANTV 1993
Star Group 20% Rupert Murdoch
TVONE Bakrie Group 100% Bakrie Family 2002
METRO Media Indonesia 100% Surya Paloh 2002
Ministry of State Owned
TVRI 100% Govt. Indonesia 1962
Enterprise
LIST OF PAY TV IN
INDONESIA
PAY – TV
Shareholders
Providers
Global
Indovision
Mediacom
First Media
Lippo Group
(Kabelvision)

Telkomvision Telkom

Iglo TV Indosat

Astro TV Foreign
COMPETITION

• Program Content & Creativity

• Audio Video Quality
• Technology
• Coverage Area
• Artist
• Rate card
TRANSFORMATION OF
IDEALISM INTO
BUSINESS STRATEGY

DEMOCRACY

CONSTITUTION

RELIGION
MORAL VALUES

NATIONALISM
BROADCAST LAW
CODE OF ETHIC
PUBLIC OPINION
PROFIT

MARKET DRIVEN
COMPETITIONS

RATINGS
 TRANSFORMATION OF
IDEALISM INTO
BUSINESS STRATEGY

 In order to give idealism for the nation,

we have to firstly survive in this industry.
 In order to give good & effective idealism
we have to gain great number of share &
rating.
TELEVISION INDUSTRY AS
A CREATIVITY INDUSTRY

• Creativity must have

selling point
• Creative have no
limitation (Theory of 7
musical notes)
 THE CREATIVES
HOW WORK??

HOW MANY SONGS CREATED BY 7 NOTES ??

 CREATIVE MUST
BUT, MEASUREABLE!!

HOW MUCH VIEWER WE HAVE?

BIGGER IS MUCH BETTER
WHAT IS THE DEFINITION OF
RATING & SHARE?

 TVR (Rating)
“A Percentage of Audience over the population or
target population, defined by a certain period of time
(minimum by 1 minute=watching minium 17 second
continously)“

 TVS (Share)
“The percentage of the total available audience. The
addition of the stations always equal 100 %“
 WHAT IS THE DEFINITION OF
RATING & SHARE?

1% Rating = ± 426.456 penonton

Sumber data: AGB Nielsen Indonesia

 WHAT IS THE DEFINITION OF
RATING & SHARE?

YEAR 2008
Quintiles Definition* %
A   Rp. 2,000,000 and above   9%  
  A1   Rp. 3,000,001 and above   3%
  A2   Rp. 2,000,001 - 3,000,00   6%
B   Rp. 1,500,001 - 2,000,000 10%  
C   Rp. 700,001 – 1,500,001   46%  
  C1   Rp. 1,000,001 - 1,500,000   20%
  C2   Rp. 700,001 - 1,000,000   26%
D   Rp. 500,001 - 700,000   19%  
E   Rp. 500,000 and below   16%  
Source:
Nielsen Media Research

*) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages,
school fees, petrol, rent if paid monthly).
PRODUCTION
TELEVISI
 Produksi dalam televisi adalah suatu proses
dimana sebuah ide itu dapat ditransfer ke
dalam tayangan televisi. Tahapan produksi ada
3 tahap yaitu:
2. Pra Produksi
3. Produksi
4. Paska Produksi
• Pra Produksi
Dalam proses pra produksi dilakukan beberapa
production meeting atau bisa juga disebut proses
brainstorming yang kemudian tertuang dalam 3
bagian,secara:

4. Kreatif
5. Teknis
6. Administrasi
• Kreatif
- Proposal : Judul,tujuan,target
penonton,format acara dsb
- Konsep
- Naskah
- Rundown
- Script
• Teknis
- Jadwal Shooting
- Alat – alat yang digunakan : Jumlah
kamera,Lighting,Audio,Broadcast equipment dll.
- Lokasi : Studio atau luar studio
- Man Power :
Producer,PA,Creative,Director,Camera
Person,Lighting Person,Audio dll.
- Taping/Live
• Administrasi
- Perencanaan Budget
Biaya-biaya yang berhubungan dengan
proses produksi seperti: Artis,set dan
properti,makanan,kaset,biaya
crew,studio,rental alat dsb.
• Tahapan produksi adalah dimana segala
sesuatu yang dipersiapkan dalam pra
produksi di eksekusi dalam sebuah
tayangan.
• Dalam tahap ini termasuk rehearsal yang
dapat dibagi 2,yaitu: Table reading atau dry
rehearsal
• Table reading atau Dry Rehearsal
Para artis bersama crew produksi duduk bersama/ berdiskusi
untuk membaca script acara.
• Dress Rehearsal
Para artis telah berpenampilan seperti pertunjukkan
sesungguhnya dan seluruh crew produksi yang bertugas
melakukan tugasnya layaknya pertunjukkan sesungguhnya.
• Shooting
Proses produksi di eksekusi menjadi sebuah tayangan.
• Didalam paska produksi hal yang dilakukan adalah
merapihkan alat-alat yang dipergunakan, pembongkaran set,
penyelesaian masalah pembayaran dan evaluasi program.

• Hal yang paling penting dalam paska produksi adalah proses

editing dimana program yang telah dieksekusi disempurnakan
kembali agar layak ditayangkan.

• Khusus untuk program Live/Siaran langsung proses ini

dilakukan pada saat tahap Pra Produksi.
 OVERVIEW - TRANSTV
 Established under the name of PT Televisi Transformasi
Indonesia based on Notarial Deed no.3 dated 23 December
1998.
 Obtained broadcast license in 1998 and started commercial
operation in 2001.
 TRANSTV programmes adopt general entertaiment concept for
all ages.
 Most of its programmes are non drama (movies, variety show,
infotaiment, comedy etc) and are produce inhouse targeting
ABC market segments.
 In less than 5 years of operation TRANSTV has proven its
capability and is recognized as one of the leading TV station in
Indonesia.
 TRANSTV also has received numerous award within the
country and the region for its innovative and high quality
programming.
 OVERVIEW TRANS│7
 Established under the name of PT Duta Visual Nusantara
based on Notarial Deed no.58 dated 23 April1999.
 Obtained broadcast license in 2000 and started commercial
operation in 2001.
 Originally broadcast as “TV7” under the ownership of the
Kompas Gramedia Group (KGG).
 TRANSTV & TV7 entered into a strategic partnership on 5
August 2006.
 In the same year, TV7 was re-launched as TRANS│7.
 TRANS│7 financial performance has improved significantly
after being acquired and has generated positive earnings.
 TRANS│7 programmes provide general entertaiment, sport and
informations. Mainly targeting the ABC market segments.
JOURNEY HIGHLIGHT
1998  TRANSTV & TV7 obtained broadcast licences

2001  TRANSTV & TV7 first went on air

 TRANSTV started full day broadcasts, 18 hours on

weekdays and 22 hours on weekend
2002  TRANSTV – first programmes in the top 20 programmes.
 TRANSTV – fifth ranked audience share in primetime rating

2003  TRANSTV awarded best television award by Cakram

Magazine

 TRANSTV won Asian TV award for best reality programme

2004 (Dunia Lain) and second best music performance (Diva
dangdut)
JOURNEY HIGHLIGHT
2005
 TRANSTV obtained ISO 9001 – 2000 (revenue cycle and In-
house production)
 TRANSTV obtained ISO 9001 – 2000 (procurement, HR,
General Services, and Programming)
 TRANSTV ranked top three among TV stations in
2006 Indonesia).
 Trans Corpora acquired interest in TV7 in August
 Re-launching of TV7 as TRANS│7
 Transtv obtained ISO 9001 – 2000 (On Air Promotion,
Marketing PR, IT, and Corpora Legal).
2007
 Best National TV award (TRANSTV) from Cakram Magazine.
 TRANSTV obtained ISAS BC 9001 : 2003 for broadcast
management (first time in the world).

 TRANSTV obtained second ranked number of programmes

in Top 100 programmes chart among TV programmes in
2008 Indonesia (75% is Inhouse Programmes).
 Key Competitive Advantages
Leadership
 Led by top quality management team in the industry, which has achieve significant success.
 Clear chain of commands.

High Performance Culture

Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working
Environment, High Quality, High Image, Esprit de corps, TEAM WORK

Innovative
Ongoing trendsetter market

In house production
The industry leader in in house programming almost 90% of local programming is produce in
house.

Controllable cost of programming

Ability to reduce reliance on third party programs suppliers (production houses) as well as
flexibility to produce various types of programs.

Steady Performance
Both stations demonstrate stable performance and tend to be improve.
 Key Competitive Advantages

Clear Market Segment

Very strong presence nationwide and the leader in AB Social Economic Segments.

Good Facilities
Equipped with latest available infrastructure, modern studios, and wide range of transmitter across
Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)
 Competitive Strengths
1. Leading Market Positioning and Successful
Branding
 Leading position in the industry.
 TRANSTV is average ranked second position in SES AB
market and fourth in overall market.
 TRANS│7 is ranked in the fifth position in SES AB market
and sixth in overall market.
 Both TRANSTV & TRANS│7 are associated with image of
trendsetter, high lifestyle & quality.
 High CPRP
 Both stations are able to attract high CPRP (Cost per
Rating Point) due to successful company and program
branding targeted to advertisers.
 The key success factors are in: strong branding,
competitive and attractive sales package, solid sales &
marketing team.
 YEARLY TVR PERFORMANCE OF
TRANSTV 2001 - 2007
Rating pertahun

3
2.7
2.5

2
1.8 1.9
1.7 1.7
1.5
1.2
1

0.5
0.1
0
Tahun Tahun Tahun Tahun Tahun Tahun Tahun
2001 2002 2003 2004 2005 2006 2007
 YEARLY TVS PERFORMANCE OF
TRANSTV 2001 - 2007
Share pertahun

18
16.6
16

14 13.1
12 11.7 11.8
10.9
10 8.8
8

6
4

2
0.4
0
Tahun Tahun Tahun Tahun Tahun Tahun Tahun
2001 2002 2003 2004 2005 2006 2007
 YEARLY TVR PERFORMANCE OF
TRANS7 2005 - 2007
Rating pertahun

1.5

1.3
1 1
1.1 0.9
0.9

0.7

0.5

0.3

0.1

-0.1
Tahun 2005 Tahun 2006 Tahun 2007
 YEARLY TVS PERFORMANCE OF
TRANS7 2005 - 2007
Share pertahun

7 6.9

6.8

6.6
6.4
6.4
6.2
6.2

5.8
Tahun 2005 Tahun 2006 Tahun 2007
4.5 PT. TELEVISI TRANSFORMASI INDONESIA
QUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV.

Audience Rating Trends

4.0
Week 0731-0835

3.5

3.0

2.5

2.0 2.0
1.9
1.8
1.7
1.5

1.1
1.0

0.8
0.7
0.6
0.5
0.5
0.2
0.1
0.0
0733

0739

0745

0751

0805

0811

0817

0823

0829

0835
0731

0735

0737

0741

0743

0747

0749

0801

0803

0807

0809

0813

0815

0819

0821

0825

0827

0831

0833
RCTI IVM SCTV TRANS TPI TRANS7 ANTV METRO GTV TVONE TVRI1
Source : AGB – NMR Note : Based on data in 10 cities
 PT. TELEVISI TRANSFORMASI INDONESIA
QUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV.

Audience Share Trends

28.0

26.0
Week 0731-0835

24.0

22.0

20.0

18.0
16.9
16.1
16.0
15.0
14.9
14.0

12.0

10.0
9.0
8.0

6.7
6.0
5.5 5.5
4.0 4.0

2.0 1.7
1.0
0.0

wk 0833
wk 0733

wk 0739

wk 0745

wk 0751

wk 0807

wk 0813

wk 0819

wk 0825
wk 0731

wk 0735

wk 0737

wk 0741

wk 0743

wk 0747

wk 0749

wk 0801

wk 0803

wk 0805

wk 0809

wk 0811

wk 0815

wk 0817

wk 0821

wk 0823

wk 0827

wk 0829

wk 0831

wk 0835
RCTI IVM SCTV TRANS TPI TRANS7 ANTV METRO GTV TVONE TVRI1 Poly. (TRANS) P
Source : AGB – NMR Note : Based on data in 10 cities
 Competitive Strengths
1. Leading human resources
 Experience management team
 Top Quality management team in the industry, which
has to date achieved significant success
 Innovative and active workforce
 Over 67% of employees are under 30 years of age and
almost 90% under 35 years old.
 Highly energetic and innovative corporate culture.
 Fresh graduate recruitment every year.
 Continuous employee development program
 Industry and skills training program
 Executive MBA program (in cooperation with Asian
Institute of Management).
 Workforce Mix by Age Group
TRANSTV TRANS 7
36 - 40, 8.0
36 - 40, 8.0
31 - 35, 17.0
31 - 35, 21.0 > 40, 5.0 > 40, 4.0

<25, 20.0

26 - 30, 40.0 <25, 31.0

26 - 30, 46.0
 Competitive Strengths
1. Leading in house programming & production
capability.
 Trans Media is the industry leader in in-house
programming. Almost 90% of local programming are
produced in-house.
 
This Reduces reliance onproduction
strong in-house third party program suppliers
capability (production
creates:
houses).
 Flexibility in producing various types of programming.
 Better control over production cost and program supply.

 TRANSTV is also the pioneer and the leading Indonesian

 Great
movie number
channel inventory of blockbuster movies.
with:
 Secured supply agreement with global major movie producers,
such as Universal, Sony Pictures, and Warner Bros.
 Programming Composition
Local Programming All Programming
Purchase
, 11.0
Purchase
In House,
, 32.0
68.0

In House,
89.0

External Program Suppliers for Trans TV and Trans7

No Local Foreign
1 GMM Films Indonesia Warner Bros
2 Indika Cipta Media Universal Pictures
3 Bintang Advis Multivedia Columbia Tristar
4 Broadcast Design Fremantle Media
5 Multivision World Sport Groups
6 Rapi Film United Champ Assets
7 Teguh Bakti Mandiri Continental Films
8 Menara Media Sakti TV3 Malaysia
9 Multivista Films Dorna
10 MD Entertaiment Metropolis Television
 AWARDS
ASIAN TELEVISION AWARD
2. Best Reality Program
Dunia Lain - Lawang Sewu
4. 2nd Best Music Programme
Diva Dangdut Nirwana.
FOR ALL NATION (FAN) CAMPUS
“Media Elektronik Peduli Narkoba”
CAKRAM 2003
Category as “New Media Potential”
MAJELIS ULAMA INDONESIA
Anugrah Syiar Ramadhan 1424H
Category as “ Siaran Menjelang Buka Puasa”
PANASONIC AWARD 2005, 2006 & 2007
“Ceriwis”
Category as Talk Show
IPMG Journalism Award 2007
“Reportase Investigasi”
Category as Investigation Report
PANASONIC AWARD 2006 & 2007
“Extravaganza”
Category as Comedy
FESTIVAL FILM INDONESIA
“Hitam Putih”
Category as Documenter for Special Jury Prize
“Surat Sahabat”
Award from Minister Culture & Tourism
KPAI Children Program 2007
CAKRAM 2007
Category The Best Television
MAJELIS ULAMA INDONESIA
Anugrah Syiar Ramadhan 1423 H
Category as Siaran Pendukung Suasana
Ramadhan Terpuji
MAGAZINE “WARTA EKONOMI”
The Most Popular Company to work- with
Among twenty Big Companies In Indonesia
 AWARDS
Panasonic Award 2007
Favorite Children Program
“Bocah Petualang”

Cultural Award 2007

Ministry of Culture & Tourism for
Best Children
“Bocah Petualang”

Panasonic Award 2007

Favorite Sport Magazine
“Highlight Liga Inggris”
TRANS TV DAN TRANS 7 BUKAN
HANYA TELEVISI MASA DEPAN
INDONESIA
TRANS TV DAN TRANS 7
ADALAH MASA DEPAN
INDONESIA