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Term Paper Crm of Hyundai Motors Private Limited

Term Paper Crm of Hyundai Motors Private Limited

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Published by Asad Gour

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Categories:Types, School Work
Published by: Asad Gour on Jul 18, 2011
Copyright:Attribution Non-commercial

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02/11/2013

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TERM PAPER
OF
CUSTOMER RELATIONSHIP MANAGEMENT
 
ON
CRM OF HYUNDAI MOTORS PRIVATE LIMITED
 
SUBMITTED BY SUBMITTED TO
 
MOHD ASHAD Mr.AMRISH DOGRA
ROLLNO- RT1901B43REG. NO- 10901750
 
PROGRAME CODE
-:
 194LOVELY PROFESSIONALUNIVERSITY’ JALANDHAR“PUNJAB”
 
TABLE OF CONTENT
1)
INTRODUCTION OF HYUNDAI MOTORS PRIVATELIMITED
2)
PRODUCT SERVICE AND CRM INITIATIVE OFHYUNDAI MOTORS PRIVATE LIMITED
3)
SALES FORCE.COM LEADS
4)
VARIOUS CRM TECHNIQUE USED BY HYUNDAIMOTORS PRIVATE LIMITED AND WHATTECHNIQUE SHOULD USE TO IMOROVE CRMINITATIVE
5)
RECOMMENDATION6)CONCLUSION7)REFERENCE
 
1) INTRODUCTION OF HYUNDAI MOTORS PRIVATELIMITED
Hyundai Motor Company
현대
, Hyŏndae, IPA:[hjə́nd]
,
modernity;KRX:005380) is aKorean automaker which along withKiacomprises theHyundai Kia Automotive Group, the world's fourth largest automaker as of 2009.
As of 2009, it is theworld's fastest growing automaker.
 In 2008, Hyundai (without Kia) ranked as the eighthlargest automaker.
Headquartered inSeoul, South Korea, Hyundai operates the world's largest integrated automobilemanufacturing facility
inUlsan, which is capable of producing 1.6 million unitsannually. The company employs about 75,000 persons around the world. Hyundai vehiclesare sold in 193 countries through some 6,000dealershipsandshowroomsworldwide. The Hyundai logo, a slanted, stylized H, symbolizes the company shaking hands with itscustomer.
Hyundai Motor India Limited is a wholly owned subsidiary of theHyundai Motor CompanyinIndia. It is the 2nd largest automobile manufacturer in India after Maruti Suzuki.Hyundai Motor India Limited was formed in 6 May 1996 by theHyundai Motor Companyof South Korea. When Hyundai Motor Company entered theIndian Automobile Marketin 1996 the Hyundai brand was almost unknown throughout India.During the entry of Hyundai in 1996, there were only five major automobilemanufacturers in India, i.e.MUL,HM, PAL,TELCOandM&M.Daewoohad entered the Indian automobile market withCielojust three years back whileFord,Opeland Hondahad entered less than a year back.TypeSubsidiaryIndustryAutomotiveFounded6 May 1996HeadquartersChennai, India Key peopleMr. H.W. Park,MDProductsAutomobilesParentHyundai Motor Company

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