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Table Of Contents

1. Need and Want: The process of
2. Creating a Market Offering: On the
3. Customer Value: The process of
4. Exchange Mechanism: The
What can be Marketed
Who is a marketer? : Marketer refers
Do it yourself
Production Concept
Product Concept
Selling Concept
Marketing Concept
Differences in the Marketing Management Philosophies
Test Your Understanding I
The Societal Marketing Concept
1. Gathering and Analysing Market
The Future of Global Brands
2. Marketing Planning: Another
3. Product Designing and
4. Standardisation and Grading:
5. Packaging and Labelling:
7. Customer Support Services: A very
8. Pricing of Products: Price of product
10. Physical Distribution: Managing
11. Transportation: Transportation
12. Storage or Warehousing: Usually
Test your Understanding II
Marketing Mix: Elements
PepsiCo. Eyes New Products, Acquisitions
A.Shopping Efforts Involved
1.Convenience Products: Those
2.Shopping Products: Shopping
3.Speciality Products: Speciality
B.Durability of Products
1.Non-durable Products: The
2.Durable Products: Those
Marketing of Services
1. Number of Buyers: As compared
2. Channel Levels: Because of limited
3. Geographic Concentration:
4. Derived Demand: The demand for
5. Role of Technical Considerations:
6. Reciprocal Buying: Some big
Test Your Understanding III
Brands and Branding
Do it Yourself
1. Primary Package: It refers to the
2. Secondary Packaging: It refers to
3. Transportation Packaging: It refers
1. Describe the Product and Specify
2. Identification of the Product or
3. Grading of Products: Another
4. Help in Promotion of Products: An
5. Providing In formation Required
1. Product Cost: One of the most
2. The Utility and Demand: While the
3. Extent of Competition in the
4. Government and Legal Regulations:
5. Pricing Objectives: Pricing
NPPA Sets 20% annual Cap for drug Price Rise
6. Marketing Methods Used: Price
Functions of Distribution
2. Accumulation: This function
5. Product Promotion: Mostly
Direct Channel (Zero Level)
Indirect Channels
1. Manufacturer-Retailer Consumer
(One Level Channel): In this form of
2. Manufacturer-Wholesaler-Retailer-
Consumer (Two Level Channel): This
3. Manufacturer-Agent-Wholesaler-
Retailer-Consumer (Three Level
Factors Determining Choice of
1. Product Related Factors: The
2. Company Characteristics: The
India to have Variants of $ Store
3. Competitive Factors: The choice
4. Market Factors: Important market
5. Environmental Factors: Other
Components of Physical
1. Order Processing: In a typical
2. Transportation: Transportation is
Nothing Beats Word of Mouth in India
Value AD
2. Undermines Social Values: Another
3. Confuses the Buyers: Another
4. Encourages Sale of Inferior
5. Some Advertisements are in Bad
Celebrities’ Influence on Brands’ Performance
4. Product Combinations: Offering
5. Quantity Gift: Offering extra
6. Instant Draws and Assigned Gift:
8. Usable Benefit: ‘Purchase goods
9. Full finance @ 0%: Many
Difference between Advertising and Personal Selling
Marketing Management Philosophies: The different business philosophies
Very short answer questions
Short answer question
Long answer type questions
Application based questions
Case Problems
0 of .
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Marketing for bank PO and clerical

Marketing for bank PO and clerical

Ratings: (0)|Views: 14,281|Likes:
Published by sabyasachi samal
This is PART of marketing basics which are useful in snapshot
This is PART of marketing basics which are useful in snapshot

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Published by: sabyasachi samal on Jul 19, 2011
Copyright:Attribution Non-commercial


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