SCRIBD INTRODUCES FLOAT -- A REVOLUTIONARY DIGITAL READING SERVICE
New iPhone, iPod Touch and Web Applications Make it Simpler to Read News,Blogs and Documents from Across the Web
SAN FRANCISCO--(BUSINESS WIRE)--July 19, 2011--
Scribd today introduced Float,a new application available for free from Apple's App Store that allows consumers toeasily read content from more than 150 websites including The Associated Press,FORTUNE and PEOPLE in an all-new custom format.
Float users can consume and organize news, blogs and documents in one place whileconnecting with friends and readers to discover new interests and information onTwitter, Facebook and Scribd.
“Digital reading is fragmented,” said Trip Adler, CEO and co-founder of Scribd. “Thereare different formats, devices, applications and paywalls for reading web content andwe want to offer a better solution.”
Float was developed in proactive partnership with publishers in order to build long-termrevenue opportunities and ensure readers access to the best content. Along withadvertising, premium content from publications will begin rolling out later this year via asimple subscription plan.
Float is designed to work well for casual browsing as well as a deep diving into readers’interests. Using new technology, text previously formatted for the web can now beeasily read on any mobile device in a “floating text” reading experience, enabling usersto zoom in on text and scroll left to right like the pages of a book or magazine. Inaddition, content is personalized to reading style and environment, including settings for direct sunlight and eye strain.
Float also includes:
Content from more than 150 popular websites and blogs, includingAllrecipes.com, The Associated Press, The Atlantic, CBSNews.com, CHOW,CNET, Engadget, Entertainment Weekly, FORTUNE, HuffingtonPost, InStyle,PEOPLE, Salon, Scientific American, TheStreet, TechCrunch, TIME and WIRED
Floating Text that can move up and down like a browser or left to right like a book
A Reading list for offline reading
A Feed with reading recommendations from your friends and followers onFacebook, Twitter and Scribd
A Library that allows you to archive and organize all your reading by date,publisher and title
One-touch font magnification
A dozen customized reading styles including NightTime and Sunlight Reading
Two-click sharing back to Facebook, Twitter, Scribd or email.
Synchronization with all content to Float.com