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Marketing Your Business For Growth

Marketing Your Business For Growth

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Published by Jeremy Heffernan

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Published by: Jeremy Heffernan on Jul 19, 2011
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07/19/2011

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Working Smarter:Marketing Your Business For Growth
 
Contents
 
3 The Importance o a Marketing Plan
4 Identiying Your Niche6 Positioning Your Value in the Marketplace8 Choosing Appropriate Tools and Tactics10 Developing Your Marketing Plan and Budget11 Tracking Results and Making Adjustments 
12 Broker/Dealer Tools
15
LPL Financial: Smarter Marketing
Working Smarter: Marketing Your Business For Growth
A strong marketing plan can be essential to business success, allowingyou to capitalize on your strengths, ocus on your highest potential clientsand relationships, and deliver your message eectively. A successulmarketing plan achieves these goals in a manner designed to increaseboth practice productivity and protability.
 
 
3
WORKING SMARTER
The Importance o a Marketing Plan
I you’ve ever experienced rustration ater spending good money onmarketing eorts that produced poor results, you’re ar rom alone.Marketing can be one o the most costly aspects o running your businesswhen strategies, tactics, messages and actions are not properly alignedthroughout your practice. In act, the proper alignment o your marketingeorts is a critical determinant o business success over time.
According to the
2010 Investment News/Moss Adams Financial Perormance o Advisory Firms 
study comparing advisory rms, the topperorming rms have:
Deeper insight into their cost structure and manage it with moreskill; applying human capital to activities that produce the mostvalue, such as gaining and managing clients.
 
A deep and sharp instinct or aligning the entire practice aroundcreating and delivering value and they understand the power o thatalignment in driving nancial perormance [at the practice level].
Source: 2010 Investment News/Moss Adams Financial Perormance o Advisory Firms Study.
The challenge you ace when it comes to marketing your practice is notin determining your message, but in driving that message through everyaspect o your practice rom client servicing to print, online, e-mail andother communications. And that requires a well-constructed plan.Similar to the nancial plans you develop or your clients, a marketingplan will not only help you achieve your goals, but propel your practiceorward. Your marketing plan is your blueprint or continued success anda tool or measuring and monitoring your progress so you can make anynecessary corrections along the way.
5 STEPS TO DEVELOPING YOUREFFECTIVE MARKETING PLAN
1. Identiy your niche2. Position your practice3. Choose appropriate tools and tactics4. Develop your marketing planand budget5. Track results and make adjustments

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