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Automating Your Text Analytics and Text Mining Operations

Automating Your Text Analytics and Text Mining Operations

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Collective Intellect (CI) worked with a leading digital media company to assist in transforming a manually intensive text mining operation into an automated, real-time, sophisticated review of consumer text.
 
Collective Intellect (CI) worked with a leading digital media company to assist in transforming a manually intensive text mining operation into an automated, real-time, sophisticated review of consumer text.
 

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Published by: Collective Intellect on Jul 19, 2011
Copyright:Attribution Non-commercial

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03/02/2012

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2040 14th Suite 200 Boulder, CO 80302 720-259-3060 http://www.collectiveintellect.com
OurClient’sGoals
CollectiveIntellect(CI)workedwithaleadingdigitalmediacompanytoassistintransformingamanuallyintensivetextminingoperationintoanautomated,real-time,sophisticatedreviewofconsumertext.Theclient’sprevioussystemreliedonateamofindividualsreviewingeachtextfileandassigningatagtoeachpostthatwasrelatedtoaspecificannotation.Theyknewthismethodwasnotscalablebutwereunsurehowtoderivethepreciseinsightsnecessaryfromanautomatedprocess.
Results
CIwasabletoconfigureoursophisticatedsemanticenginetonotonlyanalyzethelargevolumeofcontentbutalsosurpasstheaccuracyoftheclient’smanualin-houseteam.UsingthesametaggingmethodologyCImappedthetagstoadimension.Dimensionsareusedtoextractspecificaspectsofatext;inthiscase,ourtextanalyticstechnologywasconfiguredtoextractcontentaroundeachofthetags.Theautomatedapproachwasnotonlymoreaccuratethanthepreviousmanualprocesstheclientemployedbutwascompletedmorequicklyandcouldbescaledtoaccommodatemuchgreatervolumesofdata.CollectiveIntellectutilizesLatentSemanticAnalysis(LSA)
ProjectHighlightsGoal–
Automateamanuallyintensivetextminingoperationtodeliverbetteraccuracyforconsumerinsightsasanin-houseteambutfasterandwithabuilt-inscalability.
Results–
Oursemanticandtextanalyticstechnologywasablesurpasstheaccuracyofthein-housetextminingteamandseamlesslyintegratetheresultingdataintotheclientsdatamanagementsystem.
 
2040 14th Suite 200 Boulder, CO 80302 720-259-3060 http://www.collectiveintellect.com
andNaturalLanguageProcessing(NLP)todeliverhighlyaccurateanalysisandassociatedobservationsfromunstructureddata.Whetherit’ssocialmedia,email,publicorprivatecommunitydata,chattranscriptsorsurveys,ifdataistextthenCIpossessesthecapabilitytorunanalysis.
HowCIApproachedtheProject
Workingwithourclient,CIdevelopedatextanalyticsstrategythatmappeddimensionstoeachoftheirtags,whichwerethenusedtoannotateeachpost 
.
Datawasfeddirectlyintooursemanticengine,taggedandthenexportedbacktotheclient.
 
Oncetheanalysiswascomplete,theresultinginformationwouldbefedintoourclient’sexistingdatasystem.
SuggestedNextSteps
CIrecommendedtoourclientthattheyconsidercorrelatingtheirprivatedatawithsocialmediadata.Analyzingandcorrelatingthetwodatasourceswouldallowtheclienttodetermineifcertainsignalsdetectedwithintheirprivatedatawerealsooccurringwithinthesocialmediaecosystemorwereaneventuniquetoeachsource.Utilizingthesametagstodimensionsmethodology,on-topicsocialconversationscouldbecollectedandanalyzed.Theresultinginformationcouldbeintegratedintoanexistingdatamanagementsystemorusedtoinformotherbusinesscriticalobjectivesandmeasures.

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