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Table Of Contents

INTRODUCTION TO COCA-COLA
A BRIEF INSIGHT - THE FMCG INDUSTRY IN INDIA
A BRIEF INSIGHT - BEVERAGE INDUSTRY IN INDIA
M ISSION:
V ISION:
WINNING CULTURE:
LIVE OUR V ALUES :
FOCUS ON THE MARKET:
W ORK SMART:
A CT LIKE OWNERS:
BE THE BRAND:
HISTORY OF COCA-COLA
GLOBAL MARKET SHARE OF COCA-COLA
New Aversion to Soda Threatens Main Business:
Integrated Bottler Strategy Increases Flexibility:
Bottled Water Falling Out of Favour:
Dollar Affects International Performance:
Commodity Cost Fluctuations Affect Margins:
POTER’S FIVE FORCES
RIVALRY AMONG EXISTING FIRMS:
POTENTIAL ENTRANTS :
SUBSTITUTES:
BARGANI NG POWER OF BUYERS :
BARGANING POWER SUPPLIERS:
PESTEL ANALYSIS OF COCA- COLA
Political Analysis:
Economic Factors:
Social Factors:
Technological Factors:
Legal Factors
Environment Factors
SWOT ANALYSIS OF COCA-COLA
STRENGTHES:
WORLD’S LEADING BRAND
LARGE SCALE OF OPERATIONS
ROBU ST REVENUE GROWTH IN 3 SEGMENTS
WEAKNESS:
NEGATIVE PUBLICITY
SLUGGI SH PERFORMANCE IN NORTH AMERICA
DECLINE IN CASH FROM OPERATING ACTIVITIES
ACQUISITIONS
GROWING BOTTLED WATER MARKET
GRO WING HISPANIC POPULATION IN U.S
THREATS:
INTENSE COMPETITION
DEPENDENCE ON BOTTLING PARTNERS
SLIGGISH GROWTH OF CARBONATED BEVERAGES
PRODUCTS OF COCA-COLA INDIA
COCA-COLA:-
LIMCA:-
THUMS UP:-
SPRITE:-
FANTA:-
MINUTE MAID PULPY ORANGE:-
MAAZA:-
KINLEY:-
GEORGIA GOLD COFFEE:-
MARKETING MIX OF COCA-COLA INDIA
PRODUCT:-
PRICE:-
PLACE:-
PROMOTION:-
PESTEL A NALYSIS OF COCA-COLA INDIA
Political Factors:
Historical
Recent Scenario
Economic Analysis :
Economic growth
Inflationary effects
Exchange rate
Social Analysis:
Technological Analysis:
Environmental Analysis :
Legal Analysis :
Consumer Laws
Employment Laws
Health and safety laws
Anti - trust law
SWOT ANALYSIS OF COCA-COLA INDIA
DISTRIBUTION NETWORK
STRONG BRAND IMAGE
LOW COST OF OPERATIONS
WEAKNESSES:
HEALTH CARE ISSUES
SMALL SCALE SECTOR RESERVATIONS
OPPORTUNITIES:
LARGE DOMESTIC MARKETS
EXPORT POTENTIAL
HIGHER INCOME AMONG PEOPLE
IMPORTS
TAX & REGULATORY SECTOR
SLOWDOWN IN RURAL DEMAND
O BJECTIVES OF THE STUDY
SCOPE OF THE STUDY:-
RESEARCH DESIGN
1. Exploratory Research:-
2. Descriptive Research:-
3. Casual Research:-
SOURCES OF DATA
SECONDARY DATA:-
PRIMARY DATA:-
RESEARC H MEASURING TOOLS & TECHNIQUES
SAMPLING DESIGN
SAMPLE SIZE:-
SAMPLING TOOL:-
FIELD WORK:-
LIMITATIONS OF THE STUDY:-
AGE GROUP & GENDER:
SOFT DRINK CONSUMPTION & EXPENDITURE:
PURCHASING PORTAL PREFERENCE:
REASON FOR CONSUMPTION:
SOFT DRINK PREFERENCE:
OPINION ABOUT COCA-COLA PRODUCTS
& PRODUCTS EXPECTED BY CONSUMERS :
QUANTITY PREFERENCE:
BRANDING & PRICING :
QUALITY & TASTE :
AVAILABILITY & SATISFACTION:
QUESTIONNAIRE
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Published by Pennetti Goutham

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Published by: Pennetti Goutham on Jul 19, 2011
Copyright:Attribution Non-commercial

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10/28/2011

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