About this Report
This report was led by Rina Horiuchi (BSR), Ryan Schuchard (BSR), Lucy Shea (Futerra)and Solitaire Townsend (Futerra), with support from Stephanie Corrado (Futerra), LéaCrouzat (Futerra), Lulu Kitololo (Futerra), Emilee Pierce (Futerra), Natalya Sverjensky(Futerra), Laura Clise (BSR) and Emma Jackson (Futerra).Interviewees include Glenn Prickett (Center for Environmental Leadership in Business),Lisa Manley (Coca-Cola), Sean Donahue (Dell), Mark Newton (Dell), Victoria Mills (EDF),Mike Trainor (Intel), Kevin Lauren Orme (Marks & Spencer), Brian Kramer (McDonald’s),Louise Marcotte (McDonald’s), Hagen (REI), Kevin Myette (REI), Eliot Metzger (WRI),Claudia Malley (National Geographic), Marc Rosenberg (Washington Post), and DavidMallen (National Advertising Division).
BSR publishes occasional papers as a contribution to the understanding of the role of business in society and the trends related to corporate social responsibility and responsiblebusiness practices. BSR maintains a policy of not acting as a representative of its
membership, nor does it endorse specic policies or standards. The views expressed inthis publication are those of its authors and do not reect those of BSR members.
A leader in corporate responsibility since 1992, BSR works with its global network of morethan 250 member companies to develop sustainable business strategies and solutions
through consulting, research, and cross-sector collaboration. With six ofces in Asia,Europe, and North America, BSR uses its expertise in the environment, human rights,
economic development, and governance and accountability to guide global companiestoward creating a just and sustainable world. Visit www.bsr.org for more information.
Futerra is the award winning global communications agency. We have bright ideas, wecaptivate audiences, build energetic websites one day and grab opinion formers’ attention
the next. But the real difference is that Futerra has only ever worked on corporate
responsibility. From Microsoft to Newscorp, Royal Dutch Shell to Greenpeace, the United
Nations to Ben and Jerry’s, Futerra has built a unique expertise in corporate responsibilityand communicating sustainability. We are committed to world class learning in this eld;
visit www.futerra.co.uk for our other publications.