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GROW YOUR NING NETWORK WITH COMPETITIVE SPIRIT ANDCREATIVE JUICES
Posted by Jason Rand on July 18, 2011
If you·ve ever watched
Project Runway
,
The Devil Wears Prada
,
or have been to a Barneys sample sale
,
you know that for many people around the world
,
fashion is king. Couple this passion with the dream ofgetting your 15 minutes of fame
,
and you·ve got yourself a competition that·s sure to cause a flurry ofactivity and drive engagement on your Ning Network.OnNing Creators(http://creators.ning.com)
,
welearned (http://ning.it/q4Bm8G) aboutMilagros Baerga
(http://ning.it/pACBej) and her Ning Network
,
Festiva (http://www.festivanetwork.com)
,
a Puerto Rican-basedonline magazine focused on being the go-to source for allthings party-related. The magazine covers cateringservices
,
equipment rentals
,
party-planning specialists
,
industry professionals
,
and fashion resources.Festiva is holding a contest
,
searching for the newQuinceañera cover girl for an upcoming Festiva issue.Since the contest launched
,
more than 3
,000
newmembers joined in just 1
0
days to vote and Like theirfavorite photos from more than 8
0
girls vying for thecover!Based on Festiva·s success and growth
,
and the wisdom from Ning Creators with similar contest successstories
,
here are 3 tips for creating a contest to increase activity and engagement
,
and to get new peoplecoming to your Ning Network:1
. Give incentive
to members for spreading the word and encouraging friends to sign up for thecontest. Providing exclusive content to or inviting your members to new sections of your NingNetwork is a sure-fire way to get people recruiting their friends to join and sharing with them. If youhave Twitter and Facebook sharing turned on
,
members can share the contest across their socialgraph and publicize your Ning Network for you in just one click!2.
Highlight your contest everywhere
on your Ning Network
,
making it easy for people to learnabout the contest and get involved.Adding a ´sliderµ(http://ning.it/n51yXv) to your Main page
,
oradding the call to action in an instant ad or text box takes just a few minutes to set up
,
and ensuresyour members will see it when they visit your Ning Network.3
. Featuring members
is a fun way to turn up the competitive dial and lets you easily show yourappreciation for your members. A featured member will appear at the top of the Members page
,
andif you have the Members box appearing on the Main page
,
you can set it so that only featuredmembers appear. You can use theLanguage Editor(http://ning.it/qGoMQ4) to customize the text
relating to featuring members. When a member is featured
,
they·re notified via email
,
if they haveemail notifications turned on. You can alsofeature various types of content(http://ning.it/n3Zcen)
,
such as photos
,
videos and blog posts.Congratulations to Festiva! Have you seen growth like this on your Ning Network or run any contests? Shareyour success on Ning Creators (http://creators.ning.com) ² we·d love to hear from you!