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The best way to predict the future is to create it.

-Akio Morita

Strategy

Plans which are designed to achieve organizational objectives are called Strategies.

Strategic Management
The set of decisions and actions resulting in formulation and implementation of strategy/strategies designed to achieve the objectives of the organization is called Strategic Management.

What it deals with?


Objectives Competition Environment Future

Early Thinkers
Igor Ansoff Henry Mintzberg Peter Drucker Michael Porter

Types of Planning
Strategic Planning and Tactical Planning Formal and Informal Structured and Evolving

Terminologies
Enterprise Strategy Policy SBU Mission Vision Profile

Classes of Decision
Strategic Decisions Operating Decisions Administrative Decisions

Levels of Strategy
Corporate Level Business Level/SBU Functional Level

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