Professional Documents
Culture Documents
4 Strategic Management
4 Strategic Management
-Akio Morita
Strategy
Plans which are designed to achieve organizational objectives are called Strategies.
Strategic Management
The set of decisions and actions resulting in formulation and implementation of strategy/strategies designed to achieve the objectives of the organization is called Strategic Management.
Early Thinkers
Igor Ansoff Henry Mintzberg Peter Drucker Michael Porter
Types of Planning
Strategic Planning and Tactical Planning Formal and Informal Structured and Evolving
Terminologies
Enterprise Strategy Policy SBU Mission Vision Profile
Classes of Decision
Strategic Decisions Operating Decisions Administrative Decisions
Levels of Strategy
Corporate Level Business Level/SBU Functional Level
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