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InVehicleSmartphoneIntegRep SF V7 Final Version

InVehicleSmartphoneIntegRep SF V7 Final Version

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Secure your place in the in-vehicle smartphone integration market and plan for future tech. innovation
Secure your place in the in-vehicle smartphone integration market and plan for future tech. innovation

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Published by: Charlotte Rhian Wright on Jul 20, 2011
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In-Vehicle SmartphoneIntegration Report 2011
Secure your place in the smartphone integrationmarket and plan for future tech. innovation
P   R   E   -  O   R   D   E   R    B   E   F   O   R   E    F   R   I   D   A   Y    5   T   H    A   U   G   U   S   T    A   N   D    
S    A  V   E    $   3   5   0   
OPEN NOW FOR SELECTED FINDINGS FROM THIS UNPARALLELED REPORT
WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
Essential analysis of smartphoneintegration dynamics and thestrategies of key industry players
SELECTED FINDINGS
INSIDE
 
 
ORDER YOUR COPY TODAY, VISIT WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
In-Vehicle Smartphone Integration Report 2011
Leading automakers’ strategies to secure your place in the in-vehicle smartphone integration market and plan for future technological innovation
PREORDER BEFORE th AUGUST 
SAVE $ TODAY 
Purchase the report and benefit from…
 
In depth
case studies
of existing OEM smartphone applications from
OnStar
,
Toyota
,
Mercedes-Benz USA
,
BMW
and
Mini
. Learn how to allocate your resources and capitalize on this lucrative business opportunity.
 
Examination of driver 
distraction
 
concerns
and the
potential
 
legislation
 surrounding it so you can account for this in your strategic planning.
 
Insider Intelligence from the in-vehicle smartphone eco-system
. Executiveinterviews are supplemented with a wider survey across the Telematics Updatecommunity to facilitate your business development.
 
Projections of future smartphone architecture
in the vehicle with input fromindustry decision makers so you can plan your future technological direction.
 Answers on: What are OEMs looking for when identifying partners for ventures inthe smartphone integration space? Establish your place in this profitable market.
 
OEM’s smartphone functionality needs
; to enhance customer relationships,retention and maximise after sales opportunities in North American, Chineseand European markets. Learn what telematics solutions you need to provideand thrive financially.
The
OEM decision making process
to engineer smartphone functionality intotheir vehicles so you can keep pace with evolving OEM perceptions.
Leading automakers’ strategies to secure your place in the smartphoneintegration market and plan for future technological innovation.
Over 80% of Telematics Update’s stakeholders have a burning need for intelligenceon in-vehicle mobile device integration and consumer demands. Challengesexist for many within the telematics industry as they endeavour to deal with theexponential rise of sophisticated smartphone technology. This comprehensive 156page guide to smartphone integration will facilitate your business development,strategic planning and resource allocation necessary to capitalize on this lucrativebusiness opportunity.
In-VehicleSmartphone Integration Report2011
Identif yanddene the realopportunities intheworld wide CSP markets
Who should buy this report?
This report is essential to
Tier 1 companies
eager to supply telematics solutions to OEMs.
Tier 2companies
in software and application development can identify where they can make money in the in-vehicle smartphone eco-system.
 Automotive OEMs
not yet leading the field can learn from OEMs withsmartphone applications already in place.
Report Methodology
We interviewed 19 leading stakeholders within the telematics industry including
Mercedes
,
Hyundai
,
ONX
,
 Volvo
,
Microsoft
and
 Verizon
. Interviews comprised of extensive case studies and conversationsexamining the evolution of telematics giants’ smartphone strategies and what they have learnt. Inaddition a targeted survey canvassed more than 100 industry experts around the world and wassupplemented with carefully-selected and well-researched secondary source material.
Turn the page now for the ground-breaking selected findings from this report!
36
In-Vehicle Smartphone Integration
 S m a t   p on ei  n t   e g a t  i   on
 Application Integration Approaches
OEMshaveattemptedseveraldierentapproachesto integratingsmartphones.Essentially,therearethreebasicapproachesthataredierentiatedbythelocation from whichtheappsrun.Theyincludebuilding everything into theheadunit,running appsin thesmartphone,orrunning appsin thecloudandusing theheadunitasaterminal.
Figure 12: Key functionsassociated withintegration approachFigure 13: FunctionsofHI controller
ConnectivityHI controlConnectivityScreen(s) Voice OutputButtons/switchesHI controllerTouchscreen Voice recognitionIntegration withinfotainmentBluetoothUSB VNCConnectivityHI control Applications
Figure12 aboveshowssomeofthefunctionsthatareimportantto theintegration approachin abasicschematicformat,whichwillbeusedin someofthefollowing sectionsto illustratethedierencebetweenapproaches.In someimplementations,theHMI ofthesolution maybefairlybasic,forexample,justarendereddisplay.In others,itmaybemorecomplex,extending to secondaryoreven tertiarydisplaysin thecar,andintegrating voicecontrolandvoiceoutput.In principle,thereisno reason whythiscontrolcannotcomefrom thesmartphoneitself,however,thisdependson theinterfacespecicationbetween thevarioussystems.Theactualimplementation oftendependson whattheOEM istrying to achieve.IftheOEM wantsabrandedrangeofapplications,perhapswithsomebespokeservices,it’stempting to takean embeddedapproach.Ifan OEM ismerelyenabling acustomer’sphoneto accesssmartphoneapplications,it’smorecost-eectivefortheOEM to limitinvolvementto justenablingtheapplication.
HeadunitLinkSmartphone
30
 
In-Vehicle Smartphone Integration
 e  c  onn e c  t   e d   v  ei   c  l    e
SpeedcamerawarningTV/streaming videoRealtimetracTicketbooking/reservationMessenger/chattypeappsBuddyfnderapplicationsAuto location bloggingFacebookorothersocialAugmentedrealityPolNavigation appsInternetradioSpeedcamerawarningTV/streaming videoRealtimetracTicketbooking/reservationMessenger/chattypeappsBuddyfnderapplicationsAuto location bloggingFacebookorothersocialAugmentedrealityPolNavigation appsInternetradio
Figure9:topfourautomotive-relatedappsneededoutsideofthevehicle
Figure10:topfourautomotive-relatedappsneededinandoutsideofthevehicle
0%0%40%40%50%50%60%10%10%30%30%20%20%
Oursurveysuggeststhatthetopapplication oran embeddedin-car system wouldbereal-timetracreports,ollowedbyspeedcamerawarnings,navigation andinternetradio.Oursurveysuggeststhat,orapplicationsbasedin smartphones,thisgrouporespondentsratedchat-typeapplicationshighly,alongwiththeabilityto bookticketsormakereservations.Facebookandnavigation-typeappsratedhighly.In termsoappsto whichrespondentswouldlikeubiquitousaccess,internetradio scoreshighest,along withnavigation,real-timetracreportsandstreaming video.It’squestionablehowrepresentativeourcrosssampleisothegeneralpublic
3
.Forpeoplebetween 18and25 yearsold,amobilephoneandconnectivityin generalare‘moreimportant’ than acar,according to astudy,
iCar: The youngergeneration andthe networkedcar 
,conducted
10
 
4
In-Vehicle Sartphone Integration
 s  s  e s  s m en t   of   OM  s m a t   p on e
Audihasalso discussedintroducing speciallydevelopedsmartphoneappsthatcan uploadphotostaken withaGPScellphoneto thenavigation system,whichcan showtheco-ordinatesforthelocationofthephoto.ForelectricvehiclessuchastheA1e-tron,thedrivercanviewthestatusoftherechargeablebatteryontheircellphonedisplayatalltimes.Thedrivercanalsocheckwhetherthedoorsandwindowsareclosed,orifthereisanyserviceinformation.Controllinginterior temperaturebycellphoneisalsopossible.In theUS,AudioerstheRoadsideApplication thatconnectscustomersdirectlywithAudianditsroadsideassistancepartner,SignatureMotorClub.Theappisavailableon iPhone,AndroidandBlackBerrydevices.Theapplication leveragestheAudicustomer’spre-registeredvehicleinformation,asmartphone’sGPScapabilitiesandanintuitiveinterfaceto easecallsforroadsideassistance.Theappworksbyaccessing an Audivehicle’sbasicinformation,whichisstoredaspartofthebroaderroadsideassistanceserviceandincludesvehicle,AudiRoadsideAssistanceandadealerlocator.In2010,AudireleasedaniPhoneappcalledCarMonitorthatmonitors,analysesandstoreskeyperformancecharacteristicsforadriver’svehicle,whetherforpureperformance,eco-friendlydrivingorprovidingtriplogs.TheappusesthevehicleOBD-IIporttoaccessreal-timeperformancedata,whichtheappthenanalyses,alsoinreal-time.CharacteristicsincludeengineRevolutionsPerMinute(RPM)whichisespeciallyusefulwitholdervehiclesthatdonothaveanRPMgauge.Italsoprovidesemissionsinformation,includingtheamountofCO
2
adriverissavingbyadjustingdrivingperformance.DriversusingtheiPhoneCarMonitorappalsohavetheoptionofuploadingthedatacollectedtowww.MyAudiLabs.comandsharingdrivingperformancewiththeVWLabsCommunity.
Figure 43: AudiRoadside Assistance appscreenshots
CourtesyiTunes
Figure 44: AudiCarmonitorapp
CourtesyAudi 
 
ORDER YOUR COPY TODAY, VISIT WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
In-Vehicle Smartphone Integration Report 2011
Leading automakers’ strategies to secure your place in the in-vehicle smartphone integration market and plan for future technological innovation
PREORDER BEFORE th AUGUST 
SAVE $ TODAY 
Exclusive selected findings...
Microsoft’s Walter Sullivan believes there are prospectsfor embedded communications in the car. He said:
“ere are some markets where thereis limited ability to establish the dataconnection over Bluetooth from the car via a tethered connection...Having theembedded approach is one way to get around that.” 
Hyundai’s Michael Dietz explains that the company’sBlue Link-branded telematics solution is about morethan the technology:
“Blue Link is a telematics oering that enables us to develop a direct relationshipwith our consumers. At the end of the day,it’s all about forming the relationship.” 
Nearly 
 50%
of companiesare making a substantialeort in the development of  smartphone resident apps
30
%
 
of respondents said simplifiedin-car app interface is themost important element of asmartphone interface whenmaking their next vehiclepurchase
46
%
Smartphoneresident apps
38
%
Embeddedapps andcomms inhead unit
32
%
Embeddedapps usingsmartphoneconnectivity
Companies across the telematics industryare focusing their development budget on:
80
%
Driverdistractionparameters
49
%
 Validation/ certification
29
%
Input controls
Standards and legislation are required ineach of the following areas:
OEMs revealed two key drivers behindstrategies to integrate apps into the vehicle:
 
meeting customer expectations
 
improving product attractiveness
 YouTube andPandora will beable to skip Flashentirely and beginstreaming audioand video usingHTML5…

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