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In-Vehicle Smartphone Integration Report 2011
Leading automakers’ strategies to secure your place in the in-vehicle smartphone integration market and plan for future technological innovation
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of existing OEM smartphone applications from
. Learn how to allocate your resources and capitalize on this lucrative business opportunity.
Examination of driver
surrounding it so you can account for this in your strategic planning.
Insider Intelligence from the in-vehicle smartphone eco-system
. Executiveinterviews are supplemented with a wider survey across the Telematics Updatecommunity to facilitate your business development.
Projections of future smartphone architecture
in the vehicle with input fromindustry decision makers so you can plan your future technological direction.
Answers on: What are OEMs looking for when identifying partners for ventures inthe smartphone integration space? Establish your place in this proﬁtable market.
OEM’s smartphone functionality needs
; to enhance customer relationships,retention and maximise after sales opportunities in North American, Chineseand European markets. Learn what telematics solutions you need to provideand thrive ﬁnancially.
OEM decision making process
to engineer smartphone functionality intotheir vehicles so you can keep pace with evolving OEM perceptions.
Leading automakers’ strategies to secure your place in the smartphoneintegration market and plan for future technological innovation.
Over 80% of Telematics Update’s stakeholders have a burning need for intelligenceon in-vehicle mobile device integration and consumer demands. Challengesexist for many within the telematics industry as they endeavour to deal with theexponential rise of sophisticated smartphone technology. This comprehensive 156page guide to smartphone integration will facilitate your business development,strategic planning and resource allocation necessary to capitalize on this lucrativebusiness opportunity.
In-VehicleSmartphone Integration Report2011
Identif yanddeﬁne the realopportunities intheworld wide CSP markets
Who should buy this report?
This report is essential to
Tier 1 companies
eager to supply telematics solutions to OEMs.
in software and application development can identify where they can make money in the in-vehicle smartphone eco-system.
not yet leading the ﬁeld can learn from OEMs withsmartphone applications already in place.
We interviewed 19 leading stakeholders within the telematics industry including
. Interviews comprised of extensive case studies and conversationsexamining the evolution of telematics giants’ smartphone strategies and what they have learnt. Inaddition a targeted survey canvassed more than 100 industry experts around the world and wassupplemented with carefully-selected and well-researched secondary source material.
Turn the page now for the ground-breaking selected ﬁndings from this report!
In-Vehicle Smartphone Integration
S m ar t ph on ei n t e gr a t i on
Application Integration Approaches
OEMshaveattemptedseveraldierentapproachesto integratingsmartphones.Essentially,therearethreebasicapproachesthataredierentiatedbythelocation from whichtheappsrun.Theyincludebuilding everything into theheadunit,running appsin thesmartphone,orrunning appsin thecloudandusing theheadunitasaterminal.
Figure 12: Key functionsassociated withintegration approachFigure 13: FunctionsofHI controller
ConnectivityHI controlConnectivityScreen(s) Voice OutputButtons/switchesHI controllerTouchscreen Voice recognitionIntegration withinfotainmentBluetoothUSB VNCConnectivityHI control Applications
Figure12 aboveshowssomeofthefunctionsthatareimportantto theintegration approachin abasicschematicformat,whichwillbeusedin someofthefollowing sectionsto illustratethedierencebetweenapproaches.In someimplementations,theHMI ofthesolution maybefairlybasic,forexample,justarendereddisplay.In others,itmaybemorecomplex,extending to secondaryoreven tertiarydisplaysin thecar,andintegrating voicecontrolandvoiceoutput.In principle,thereisno reason whythiscontrolcannotcomefrom thesmartphoneitself,however,thisdependson theinterfacespecicationbetween thevarioussystems.Theactualimplementation oftendependson whattheOEM istrying to achieve.IftheOEM wantsabrandedrangeofapplications,perhapswithsomebespokeservices,it’stempting to takean embeddedapproach.Ifan OEM ismerelyenabling acustomer’sphoneto accesssmartphoneapplications,it’smorecost-eectivefortheOEM to limitinvolvementto justenablingtheapplication.