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Table Of Contents

1.1 Introduction
1.2 What is International Marketing?
1.3 Evolution of Global Marketing
Activity 1.1 Foreign Approach
1.4 What is the Difference Between Marketing Domestically and Internationally?
1.5 Organisation’s Motivations to Enter International Trade
1.6 Drivers of International Trade and the Importance for Business
1.7 International Trade Patterns
1.8 Australia’s Role – The Facts
1.9 What Happens When We Attempt to Enter Global Markets?
Activity 1.2 International Marketing Differences
1.10 What is E-Commerce?
1.11 Benefits of E-Commerce to Business
Activity 1.3 E-Commerce Benefits
1.12 Industries Embracing E-Commerce
1.13 Electronic Commerce and Transport
Activity 1.4 Industries Online
1.16 Trading Blocs
1.17 Trade Agreements and Trade Organisations
Activity 1.6 Trade Organisations and Agreements
1.18 Australia’s Trade Policy
1.19 Policy in the Current Trade Environment
1.20 Benefits of Free Trade and Problems of Trade Barriers
Activity 1.7 Questions
2. Assess International Business and Ecommerce Market Factors
2.2 The International Financial System
2.3 Measuring Markets
2.4 Stages of Market Development
2.5 The World Bank Classification
2.6 Foreign Exchange Issues
2.7 Political Understanding in Marketing
2.8 The Role of Government in the Economy
2.10 Dealing with Culture in Marketing
2.11 Definition
Activity 2.? What is Culture to Me?
2.12 Elements of Culture
Activity 2.?
2.13 Cultural-Related Factors that Impact on Marketing
2.14 Warning About Stereotyping
2.15 Hofstede’s Dimensions
Activity 2.? Factual or Interpretive Knowledge
Activity 2.? Collectivism in International Marketing
2.16 Cultural Levels
2.17 High vs. Low Context Cultures
2.18 International Negotiations
Class Activity 2.? In Context
2.19 Social Aspects of International Marketing
2.21 What Are New and Emerging Markets?
2.22 Where Are The Emerging Markets?
2.23 Why Are They Important To Multinational Companies (MNCs)?
2.24 What Are The Risks?
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Published by: nishantjain4 on Jul 20, 2011
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07/20/2011

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