5. Share, share, share
Once a team has assembled and developed an engaging campaign, team membersneed to activate their connections through social media. A robust online presencegives a project energy and jumpstarts participation. Beyond traditional use of Facebook, Twitter and YouTube, specific tips include:Sending personal emails with a direct ask to your friends and colleaguesMaking sure personal emails -- even those not directly related to the project -- include an email signature that reminds people what you're doing, and howthey can help your ventureStaying in touch: campaigns that provide more than a dozen updates win 60percent more funding than those providing only a few updatesSpreading widgets on personal blogs and via emails that link back to thecampaign and contain progress updatesResponding to comments and questions on the campaign site and acrosssocial networks allows people to connect with the creators and helps themdecide how or why they may want to supportWhile going wide provides campaigns with a broad base of potential funders, it'sessential to pay special attention to the audiences that are most likely to care aboutwhat the campaign creators are trying to accomplish. That starts, fundamentally,with the people who care most about the creators: family, close friends, Facebook friends and personal contacts.