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Table Of Contents

Unlimited Wants Limited resources or means
1. Demand analysis and forecasting:
2. Production function:
3. Cost analysis:
4. Inventory Management:
5. Advertising:
6. Pricing system:
7. Resource allocation:
1) Opportunity cost principle:
For e.g
2) Incremental principle:
3) Principle of Time Perspective
For example,
4) Discounting Principle:
5) Equi - marginal Principle:
Economics and managerial economic:
Mathematics and managerial economics:
Statistics and managerial economics:
Operations Research and Managerial Economics:
Accounting and Managerial economics:
Chapter -2
Demand Analysis
Concept of Demand
Demand Function and Demand Curve
Dx = D(Px)
Types of Demand
ii) Domestic and Industrial Demands
iii) Autonomous and Induced Demand
iv) Perishable and Durable Goods¶ Demands
v) New and Replacement Demands
vi) Final and Intermediate Demands
vii) Individual and Market Demands
viii) Total Market and Segmented Market Demands
x) Company and Industry Demands
Law of demand:
Assumptions-
Chief characteristics-
Exceptions-
1) Conspicuous consumption ±
2) Speculative market:
3) Giffens goods:
4) Ignorance:
SUPPLY
Difference between Stock & Supply:
Factors on which supply of a commodity depends :
Law of Supply
Supply schedule and supply curve
Market Equilibrium
Shift of Demand versus Movement along a Demand Curve
A Change in Demand versus a Change in Quantity Demanded
A change in Supply versus a change in Quantity Supplied
DEMAND ELASTICITIES
Meaning of Elasticity
Calculating Elasticity Coefficients
For Example:
Outlay method
Types of Elasticities
a) Price elasticity of demand:
Few points about income elasticity must be noted :
c) Elasticity of Goods Substitution:
d) Elasticity of Demand with respect of Advertisement:
Determinants of Elasticity
MANAGERIAL USES OF ELASTICITY CONCEPTS
DEMAND FORECASTING
Introduction:
Concepts of Forecasting:
Need for Demand Forecasting
Steps in Demand Forecasting:
Techniques of Demand Forecasting:
Simple Survey Method:
Complex Statistical Methods:
Chapter -3
PRODUCTION AND COST ANALYSIS
Introduction
Production Function
Isoquants:
Marginal Rate if Technical Substitution:
Total, Average and Marginal products:
Chapter -4
COST AND OUTPUT RELATIONSHIP
Various Types of Costs:
Explicit and Implicit Costs
Direct and Indirect Costs
Private Costs versus Social Costs
Relevant Costs and Irrelevant Costs
Economic Costs and Profits
Separable and Common Costs
Fixed and Variable costs
Relationship between production and costs:
Short-Run Cost Functions:
Total Cost
Per Unit, or Average Costs
Average Fixed Costs
Average Variable Costs
Average Total Costs
Classification of Market Structures:
Types of Competition
Parameters of Market Structures:
Factors determining the nature of competition:
Effect on buyer
Production Characteristics
Product Characteristics
Conflict between physical characteristics and minimum economic size:
Barriers to entry
What can act as an entry barrier?
High Initial Investment
Economies of Scale in Non-production Activities
Technology, Patents and Research
Switching Costs
The role of government policy
ANALYSIS OF MARKET
Perfect Competition
Short-run Equilibrium
Long-run Equilibrium
P=MC=AC=MR
Monopolistic Competition
Product Variation
Monopolistic competition in India
Monopoly
Oligopoly:
Duopoly:
Chapter- 5
CAPITAL BUDGETING PRINCIPLES & TECHNIQUES
Nature of Investment Decisions
Importance
Capital Budgeting Process
Although this diagram is self-explanatory let us have a small discussion on it
A Brief Overview
Step 1
Identification of Investment Proposals
Step 2
Screening the Proposals
Step 3
Evaluation of Various Proposals
Step 4
Establishing Priorities
Step 5
Final Approval
Step 6
Implementing Proposals
Step 7
Performance Review
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MANAGERIAL-ECO 4 Business Students

MANAGERIAL-ECO 4 Business Students

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Published by Parm Jeet

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Published by: Parm Jeet on Jul 21, 2011
Copyright:Attribution Non-commercial

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09/20/2012

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