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Table Of Contents

Strength:-
Weakness:-
Opportunities:
Postpaid Mobile Phone!
Fixed Line phone services!
Fixed Wireless Phone!
Broadband internet&internet
Mobile
Voice
Office solution
Career services
E business services
Satellite services
International services
MARKET SHARE
INNOVATION
Recognitions and awards
PROMOTION
Television
Internet
Newspaper
Franchise
Direct contact
Attributes:
Goa Airtel ,Company profile
Network Availability:
Network, Quality
Innovative Schemes-:
Research Methodology
Tools used for market survey are:-
Secondary Data:-
3. Target Respondents:-
4. Sampling:-
DATA ANALYSIS
Q1 Do you keep TELECOM connections?
2. How many Mobile connection do you have in your shop?
3. Which Mobile connection currently are you using?
4. Are you using Airtel connection in your shop?
5. If no, then are you interested in having AIRTEL connections with you
now?
6. Type of shops which Are using Airtel (out of 51):-
7. Type of recharge cards liked by the people
9. Celebrity liked by customer very much in AIRTEL
10. Rating of Airtel services over some parameters
Features Rank allotted
Findings :
11. Are you using Prepaid or Postpaid?
Objective:
12. Type of advertisement mostly like by peoples in AIRTEL is
13. Feature of AIRTEL forced people to use AIRTEL is,
14. People know about AIRTEL cellular service through
15. Retailer feedback about the Brand Image of Airtel
16. Market strength of the Airtel according to the Retailers feedback
17. Airtel¶s customer care service according of the retailers
18. Airtel¶s product line according to the Retailers
19. Customer satisfaction level from the Airtel¶s network service
connection
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Alim Final Project....

Alim Final Project....

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Published by Rahimy Ghorbandi

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Published by: Rahimy Ghorbandi on Jul 21, 2011
Copyright:Attribution Non-commercial

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07/21/2011

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