Buluran, Joseph Rannie M.VERTSOL – O0A

Book:

The Cluetrain Manifesto: The End of Business as Usual

Author:

Christopher Locke

Chapter:

1 – Internet Apocalypso

Quote:

“It is living evidence of heart, of what makes us most human”

Amazon.com Reference:

http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

Learning Expectation:

I expect to learn about how Christopher Locke finds the internet and how he links it tohuman being. I want to see why it is called internet apocalypso.

Book Review:

This introductory chapter provides a concise knowledge about the death of man to the evolutionof technology, specifically the internet. How internet took into the lives of every human being that standson earth.On Premature Burial, it confer to us that life is too short. As a living thing in this world, life is just asmall thing that would expire in a span of time. We seem to live for quite a while and on our time, weexpires.As far as our human bodies are concerned, death eventually captures us all. And as far as I cantell, no human being can live life in eternity. We can delay death in a while or so, but eventually our physical existence will end sometime. We say that we will live forever, but in reality we cannot.As a human being, we know that we are temporary in this world. We may live with the quotationsaying “Live life to the fullest”. We tend to look life in an everyday basis as if it were our last. We learn toexplore every aspect of life. We tend to see both extremities of good and bad. At the end, we don’t havean idea when is our expiration.And as we go on to the next topic which is Testing, Testing, it tackles about the birth of thetechnology called internet.Internet was first come to life when President Dwight D. Eisenhower saw the need for a researchproject team after the launch of Sputnik of the Soviets. Internet was a tool that created critical mass of intellectual resources. Internet then was updated. First brought to public and was commercialized in theyear 2005. And now, many have come to post their personal pages up to the corporate pages in theinternet. We now have a place for communication, were we could talk like Yahoo Messenger or Chikka, aplace where we can have our electronic mails to be checked, a place where we can post our merchandise, a place where they can share pictures and works, a place they can express themselvesthrough the use of web logs sites such alike, a place where you can evolve as a lone-place warrior into amore complex of having thousands of friends through social sites, and a lot can we do with it by now. Astime runs through, internet would go as easy for clients to use it. All information you needed is just a clickthat may publish in front of you in just a minute or even seconds.Internet is just broadening of ideas that were seen through advertisements on TV. The aura of every view we have on, and the fast money that companies do, its sudden market that would swaypeople’s mind to avail certain products and services. And so, market grew to bear fruits from net. Thosenetworks intertwined that simply gives time to every clients to view WebPages. Commercial institutionsbuild websites in order to increase sales and market, and that money can answer every single heed of those at top.