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Table Of Contents

INDUSTRY ANALYSIS
MRF
CEAT
Total 811.03 821.07 1
MARKETING STRATEGY
Market opportunity of Apollo tyres:-
Market opportunity
MARKETING MIX
Product
Product Profile
GLOBAL PRESENCE
Global partnerships, global reputations
Working for you
MARKETING for APOLLO
Issues in Developing a Global Brand
Multibranding: The Big Boys’ Game
Future and Beyond
Strategic Alliances
Collaborating with competitors :
Designing Products for Global Acceptance :
Competition :
NEW TRENDS OF THE MARKETING
The Usefulness of Brands :
interpretation of brand equity
The value imperative :
ANALYSIS OF CUSTOMER MEETING AND CAMPAIGN
% AGE OF SATISFIED AND DISSATISFIED USER OF APOLLO TYRES
EXHIBIT-2.1(a)
Brand No. Of RespondentsPer Cent
Particular No. Of Respondents Per Cent
TOTAL 100 100%
EXHIBIT-2.5
Brand No. Of Respondents Per Cent
EXHIBIT-2.6
EXHIBIT-2.7(a)
EXHIBIT-2.7(b)
EXHIBIT-2.7(c)
EXHIBIT-2.8
1. Exchange Offer
2. Free Gift Offer
3. Sweepstake offer
5. Contest offers
6. Extra Product Offers
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Marketing Strategy Opted by the Apollo Tyres1

Marketing Strategy Opted by the Apollo Tyres1

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Published by Shivalya Mehta

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Published by: Shivalya Mehta on Jul 22, 2011
Copyright:Attribution Non-commercial

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03/04/2013

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