Best Practice Guide
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Best Practice Guide
Marketing on Facebook
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· Build a strategy that is social by design· Create an authentic brand voice· Make it interactive· Nurture your relationships· Keep learning
· Foster product development and innovation· Generate awareness· Drive preference and differentiation· Increase trafc and sales· Build loyalty and deepen relationships· Amplify recommendation and word of mouth· Gain insights
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Best Practice Guide
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At Facebook, everything we do is about making the worldmore open and connected. This has a profound impact on theway people communicate and interact. We are continuallydeveloping authentic ways for people to connect with oneanother as well as with the businesses, brands and institutionsthey care about, both on Facebook and across the web.Facebook allows marketers to stay connected with peoplethroughout their day whether they are on their computers ormobile devices, at home or at work, watching TV or shoppingwith friends. This allows businesses to create rich socialexperiences, build lasting relationships and amplify the mostpowerful type of marketing – word of mouth.Connecting with people is just the beginning. In the pagesthat follow, you will nd best practices for reaching yourbusinesses objectives on Facebook.
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