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  • Retail Marketing Process 2003

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    sachin1014
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    Retail selling process 1: Preparing for the customer long run and short run 2: Contacting the customer cordial welcome, good communication skill good approach 3: Prospecting the customer 4: Presenting the merchandise a) Understanding customers needs b) Reduce the customers perceived risk c) Demonstrate the product d) Actively involve the customer e) Sell products benefits f) Make the massage simple 5: Handling objections price, quality,behaviour, 6: Closing the sale suggestive selling

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    Retail selling process 1: Preparing for the customer long run and short run 2: Contacting the customer cordial welcome, good communication skill good approach 3: Prospecting the customer 4: Presenting the merchandise a) Understanding customers needs b) Reduce the customers perceived risk c) Demonstrate the product d) Actively involve the customer e) Sell products benefits f) Make the massage simple 5: Handling objections price, quality,behaviour, 6: Closing the sale suggestive selling

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views5 pages

    Retail Marketing Process 2003

    Uploaded by

    sachin1014
    Retail selling process 1: Preparing for the customer long run and short run 2: Contacting the customer cordial welcome, good communication skill good approach 3: Prospecting the customer 4: Presenting the merchandise a) Understanding customers needs b) Reduce the customers perceived risk c) Demonstrate the product d) Actively involve the customer e) Sell products benefits f) Make the massage simple 5: Handling objections price, quality,behaviour, 6: Closing the sale suggestive selling

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Topic: Retail Selling Process

    Sachin Gaonkar Mcom 1 Roll No: 10


    1

    1: Preparing for the customer


    long run and short run

    2: Contacting the customer


    cordial welcome, good communication skill good approach

    3: Prospecting the customer

    4: Presenting the merchandise


    a) Understanding customers needs b) Reduce the customers perceived risk c) Demonstrate the product d) Actively involve the customer e) Sell products benefits f) Make the massage simple

    5: Handling objections
    price, quality,behaviour,

    6: Closing the sale


    suggestive selling

    7: Following up the sales


    writing letters, telephoning, making personal visits.

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