High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
the premier conerence+expo on green innoation
2008
dare greatly.
conference guide
Shlb Astn
Marketing Intern
Chlo Brck
Marketing & Sponsorship Pioneer
Cla Canfld
DevelopmentDirector
John Dnnhoo
Exhibits Sales
Nck Fot
IT Manager
Mar Ann Gallaghr
Conerence DesignDirector
Mlan Hrrng
CommunicationsDirector
Alan Hrschbn
Corporate Sponsorship Sales Director
Karn Jackson
Program Director& Chie InnovationOfcer
Lnda Lbocs
Finance Director
Lsa Lttll
CommunicationsCoordinator
Gn Logan
Program Manager
Jon Moss
Exhibits Manager
Larn Rams
MarketingCoordinator
Jonathan Rs
Exhibits Director
Monca Rnnr
Ofce Manager
Mchll Shaw
Production Director& Curator o Special Exhibits
Jnnr Thomson
Marketing Director
Thrsa Trnr
Vice President
Brgt Wck
Creative Director,Wick Design Studio
Camron Wlson
Exhibits Intern
J Znowcz
Inormation Architect
Alc Phllps
Conerence DesignCoordinator
Jt Osman
ProductionCoordinator
1
welcome
w e s t c o a s t g r e e n
t e a m
I i i i ,
I congratulate you or being a part o a groundswell o hope and positive change.It is a privilege to be here with you at this time o greatest opportunity. Together, we represent a growing human network dedicated to ingeniousand inspired solutions.Our conerence is designed to be a reection o the enormous potential within each o us and to provide groundbreaking solutions coupled withuel or the human spirit. We recognize that innovation is the oundation on which all uture orward ideas must be built. To underscore its impor-tance, we are here together in the heart o innovation – Silicon Valley – the birthplace o the technological revolution that has orever changedour world. This revolution is the externalization o an inner truth: that we are undeniably connected as one planet and one people. Thereore, itis only ftting that we gather here to celebrate human inventiveness, knowing that there is infnite power in innovation and right action.I stand humbly beore you, connected to and cognizant o all who have dared to think dierently, taken the other path and in doing so did noth-ing short o change our world or the better. I oer you this challenge … to dare greatly! For in doing so, we truly become the people that wehave been waiting or.With tremendous gratitude and respect,Christi GrahamFounder & PresidentWest Coast Green
August 18, 2008Dear Friends,As Mayor of the City of San Jose, it is my pleasure to welcome you to the third annual WestCoast Green conference and expo. San Jose is pleased to host the world’s largest conferencefocused on green building, business, and design.West Coast Green has connected tens of thousands of architects, businesses, builders,investors, and homeowners in an effort to promote green innovation and sustainable living.This year, West Coast Green will have keynote addresses from accomplished environmentalistsincluding former Vice-President Al Gore, and authors Sarah Susanka and David Suzuki.As the Capital of Silicon Valley, San Jose is quickly emerging as the Center for Clean TechInnovation with the world’s leading solar companies and the new Underwriters Laboratories’Solar Testing Facility, the largest of its kind in North America. We have also embarked on abold journey with our own environmental efforts. San Jose’s Green Vision encourages the use
of solar and other renewable energy resources as well as calling for the retrotting and building
of green buildings, reducing our electrical usage as a city by 50%, and receiving all of ourelectrical power from renewable resources.I would like to extend my appreciation to West Coast Green for their continued leadership in
promoting environmental innovations and connecting individuals in benecial partnerships. I
wish everyone a pleasant and productive time in San Jose.Sincerely,Chuck ReedMayor
table
OF CONTeNTS
3
Schedule At-a-Glance
5
Special Eents & Experiences
6
Keynotes At-a-Glance
9
Sponsors & Partners
10
Acknowledgements
15
Greening the Eent
17
Presentations At-a-Glance
18
Book Signings
25
Educational Tracks & Adisors
26
Continuing Education Credits
27
Thursday Educational Sessions
29
Friday Educational Sessions
38
Saturday Educational Sessions
50
Helpul Inormation
61
Floor Plans
64
c o m e &
e n j o y
table of
contents
A PROGRAM OF BUILD IT GREEN
IT’S A SCIENTIFIC FACT;
LESS MONEY ON ENERGY BILLSMEANS MORE MONEY FOR ICE CREAM.
If you’re thinking about a new home or remodeling,
think GreenPoint Rated.
GreenPoint Rated
is an independent green building rating system that means your home orremodeling job meets proven standards for energy efficiency, resource conservation, indoor airquality, and other green building criteria. Be sure to ask your realtor or contractor about GreenPointRated.
You’ll not only protect the environment and make your home more comfortable, you could save money on utility bills. Leaving more money for the tastier things in life.
To learn more, please visit
www.GreenPointRated.org
.
Add a Comment