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Latitude Research: Engagement Levels

Latitude Research: Engagement Levels

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Published by Latitude
An overview of Latitude's research and consulting services. To learn more, contact Ian Schulte (ischulte@latd.com) or fill out this brief form: http://www.latd.com/about-latitude/#request
An overview of Latitude's research and consulting services. To learn more, contact Ian Schulte (ischulte@latd.com) or fill out this brief form: http://www.latd.com/about-latitude/#request

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Published by: Latitude on Jul 22, 2011
Copyright:Attribution Non-commercial No-derivs

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05/12/2014

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EngagEmEnt lEvEls
 
Lattud˚ |
Dicer, Deep, Decide
 
Lattud˚ |
lEvEls o EngagEmEnt
What Yu Nd:
t expd beyd yr creby icipi ewppriie ied eeri red d erbeir.
What W D
Expre w yr er didry re (d wi be)ci.Ideiy d pririize eireyew, rwrd-kidireci r rw.
What W D
Pride ere-ee e-i d diic rdyr prdc d pr-ype.Reced key ce ree yr eripre- d p- c.
Discover
What Yu Nd:
t rw yr cre bieby deepei eeewi crre er drci ew e.
 
What W D
Ideiy were d w expd yr cre bie.gide deepe rrefee  prdc, c-e d cicireie.
What Yu Nd:
tcree re, eiprdc d erice wi drie repe eeed eere Wom.
Decide
Develop
 
Lattud˚ |
EngagEmEnt ovERvIEW
•
Changing brand and con-sumer dynamics
•
Branded content strate-gies and best practices
•
New metrics exploration
•
Communications strategyand ROI evaluation
•
Custom, strategic, adver-tising metrics
•
Platorm efectiveness
•
Advertising Efectiveness
•
Creative testing
•
Tracking
•
Program testing & normsdevelopment
•
Concept and promoevaluation
•
Brand & competitivetracking
•
Brand & programmingstrategy expansion
•
Multiplatorm content de-velopment & deployment
•
User segmentation &acquisition strategy
•
Next-gen user experi-ences
•
User behavior and attidu-inal analysis
•
Competitive productevaluation
•
Shits in audience psy-chology
•
Emerging content expec-tations
•
Category and liestyleshits
•
Emergent interaces
•
Internet o Things explo-ration
DiscoverDevelopDecide
       A
       d       v       e       r       t       i       s       i       n       g
       C
       o       n       t       e       n       t
       t
       e       C       h       n       o       l       o       g       y
•
UI & UX testing
•
Product & concept test-ing
•
Feature & unctionality

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