Buluran, Joseph Rannie M.VERTSOL – O0A

Book:

The Cluetrain Manifesto: The End of Business as Usual

Author:

David Weinberger

Chapter:

2 - The Longing

Quote: “

Nothing is more intimately a part of who we are than our voice. It expresses what wethink and feel.”

Amazon.com Reference:

http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

Learning Expectation

I expect that this course would give me a run down, a view of professionalism and whatwas that longing people are looking for. As I have read the previous chapter I was a bit “hanged”with the information distributed by the document.

Book Review:

What’s the web for? This is a question in which chapter 2 would start revolving. A question inwhich we tend to ask for an answer and sometimes gives wrong information about it. This chapter is acontinuation of some in relation to the topic, the longing.As I read the book chapter, it came to a point that struck me at first that people have this longingfor something that cannot be answer for quite a while. This longing that has been missing for them wouldbe the sound of the human voice in which they long for an ordinary life that we tend to communicatethrough voices not just merely in a technological state that we are having right now. Kiddos nowadayswould simply go straight home after school and be a nocturne due to the games they have installed. Theynow lack their social life for the reason that computer pulls them off. They were tempted not to have their academe practices for the same reason that they were attracted by technology. They have this spirituallonging that may lead to the lost of their religious practices.I remember then that I long for the same fact that people are worth spending time in front of their computers and have their own way of life. I remember when I was a child then, back 7-10 years old. Iused to go out by 3 in the afternoon to play with my neighbors at our subdivision. It was a long playing fullof fun games. I used to stroll around the subdivision with them having our own bicycles. Once I wastripped off that blood runs through my head, but after which I enjoyed still. That was the longing thatmaybe David Weinberger is talking. A long that our social life was sacrifice due to the technology we had.According to Weinberger, businesses are not to be managed however we can run it.

They exist ina world that is so far beyond the control of the executives and the shareholders that "managing" abusiness is a form of magical belief. At this point I was in the question of why? What would be themeaning of it? At his first he said that business can be managed, then towards the end he gave aconfliction that it can’t be. In reality we have, the truth is we cannot, and I agree with what he scribed into.It will never be that everything can be managed; it is for the fact that management can’t suffice everything.One example of which is our relationship through this so-called love. We can’t manage it really to thepoint that our relationship to the other sex was good. Another would be managing are friends, we can’tsay that we manage every friendship we have, or we encountered, we are bound to not managing thingsefficiently. We can’t also manage the reality of attitude of people; it is bound to misinterpretation, over protectiveness towards your colleague. Freedom is important in friendship not management.As I agree with what he was pointing out regarding the advantages of believe that once lives canbe managed. Risk avoidance is one, if we do know and document the possible risk we will look at it toavoid in which. Next is smoothness, smoothness then be if we, as a person see things and as early seewhat needs to be modify. Fairness of work before is the none the less the key topics that slowlytransgress us, and now we are slowly moving the fairness is now at hand.