Buluran, Joseph Rannie M.VERTSOL – O0A

Book:

The Cluetrain Manifesto: The End of Business as Usual

Author:

Rick Levine

Chapter:

3 - Talk Is Cheap

Quote: “

You can’t learn to throw large forms without losing lots of them in the process.”

Amazon.com Reference:

http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

Learning Expectation

In this chapter I would expect to achieve knowledge regarding thecommunication which transpires in the title

Book Review:

In this chapter, it started with a story regarding this pottery. As I hear this pottery my mind wouldlet imagine the creation. How we created by our God, from dust we became man, and vice versa.Pottery is a good example of authorship, how potters create their masterpiece to let the world seeits beauty. We can inject into this topic [pottery] how our life should evolve. In every mud that wastransformed into pots, mugs, vase, and pitchers alike hold a masterpiece that potters hands have.Masterpiece in which potter does remain unique in an aspect of aesthetics and arts. In which one valuethat the topic pottery inflicts us would be the value of uniqueness. For such kind of uniqueness followsthrough, path that was taken by potter.In the path we are taking up, seem to have a strong ordeal in which we are bound to copy thingsout. We have idols, crushes on the main stream, which we the fans would seem to copy what they aredoing. We are in a sense of copying what we are see in televisions, internet, movies and what have youthat affects our own, we be liable to use their attitude and bring it to ours as if that we were at the samesituation like theirs. Children nowadays are fond of watching cartoons. Some do tune their television setson Jack TV to stare at those big men do a scripted fight. As early as five, children are in the mood of watching

obscene acts that those men at the set are doing. An early growth on their mentalcapabilities have been updated that leads to doing what they saw in the television hopingthat those scenes are okay with the reality that it would be good to watch and do thosetricks to their playmates or even guardians.

In lieu with what I’m talking, we should learn to have our own, we should be dependent on whatothers have, and we are in the mood to copy theirs. Uniqueness is their real key.Web by now as a technology that was into the twenty-first century gives us the ring to speak.Expressing once feeling through chat, video conferencing, forum threads, electronic mails, and web logsare one of the few things which by now we are called individual authors. We are in sense of unity towardspeople, share ideas to the world that was tagged to our names.Nowadays, populaces are fond of visiting websites and mostly tagged website such as yahootheir default homepage. One exploration that yahoo gave to the people are their electronic mail that weknow they topped. A lot of people who has an access into the World Wide Web are now at ease in havingtheir electronic mail account. You cannot have an account to most websites hosted by GoDaddy, andwhat have you without these state-of-the-art electronic mails. Some of which have couples of accountfrom different websites who offered both paid and unpaid electronic mail accounts.Electronic mails are not just for this leisure time, and for accounts into Friendster or MySpace.The main reason why we have electronic mails is to have this central communication towards our colleagues, or even our relatives and friends. It was you can send e-mail to them and send them regards.It is mostly used for communication of those people who are both on different continents and give time tosend them their lucks. Not just communication for relatives is the reason behind the creation of electronicmails; another would be the mailing list for companies like San Miguel, Ayala, Globe, and Smart andname you. Not just for companies but for those in the academe as well. They tend to use this for their ownacademic work and matter to better have good education with regards to the students. E-mails areworthwhile experience for us people. It changed our snail mailed system into quicker one.While newsgroups and mailing list, are conversation method that was described in the earlier paragraph. This kind of conversation seems to need electronic mail to let it work through our system.Newsgroups are set of people that registered in a membership mode of system in which those memberswho were into have a regular electronic mail sent to them by the server, or host of the said Newsgroups.News groups from the term itself, gives out news to members who are into the groups. While mailing listwas as same as newsgroup the only difference is that newsgroups have this special server that sendsnews to those members.Chat, online chatting refers to a kind of communication in which we do it over the internet. Itsprimary goal is to have person-to-person, one-on-one, peer-to-peer mode of communication in a form of