1) How conversions are counted
Google, Microsoft, and Third-Party Providers
Most online advertising tracking solutions use a small code snippet that you place on yourconfirmation/thank you page. When a user completes a specific tracked event and reaches a conversionpage, the code records that as a conversion.But tracking solutions vary based on how many different conversion events can be tracked on your siteand how the conversion data is reported.
AdWords allows you to track multiple events on the same website. You can define custom action namesfor each conversion event and map those events to a predefined conversion type, such as lead, sale,page view, sign-up or other action.
Once the tracking codes are in place, you can view the conversions under the „Conv (1
click)‟ and„Conv (many
click)‟ columns. You can also view conversion
action data in the „Reporting & Tools
But keep in mind that AdWords
credits a conversion to a click date, also known as a landing date. That‟s
the date the user clicked on an ad and landed at your site. The user might complete the transaction thatsame day, or may come back after a few days.In either case, the conversion is mapped to the click date. AdWords will look back 30 days for a landingdate to credit the conversion to. So the number of conversions that are ultimately credited accumulateand update over that 30-day window.