Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
starbuckcasestudy-110331120356-phpapp02

starbuckcasestudy-110331120356-phpapp02

Ratings: (0)|Views: 21|Likes:
Published by Shubhadip Biswas

More info:

Published by: Shubhadip Biswas on Jul 23, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

07/23/2011

pdf

text

original

 
STARBUCKS
SHUBHADIP BISWASPGDM10-12IILM-GSM
 
HI
STORY
´
Jerry
Baldwin, Z
ev
Si
eg 
l, and Go
r
don Bowk
er
--FOUNDERS OF STARBUCKS-1971
´
IT USED 2 BE A RETAILER
´
HOWARD SCHULTZ STARTED HIS CAREER AS ASALESMAN IN SWEDISH KITCHENWARE
´
1982³HE BEGAN HIS
J
OURNEY WITH STARBUCK
´
1983-ON A BUSINESS TRIP TO MILAN³HE SAW ANEXPRESSO BAR WITH DIFFERENT CONCEPT
 
HI
STORY
´
HE LOVED IT----IT WAS A WARM COMMUNITY EXPERIENCE
´
HE PROPOSED THE IDEA ------BOARD OFDIRECTORS RE
J
ECTED IT
´
HE LEFT STARBUCKS & OPENED HIS OWN COFFEEBAR COMPANY³II GIORNALLE
´
1987³HOWARD BOUGHT STARBULKS
´
FROM THAT TIME TO NOW ON STARBULKS ISMOST POPULAR COFFEE BRAND WORLDWIDE³FOR ITS FAMOUS FRESH BREWED COFFEE

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->