Comparison between IOBM, IBA and SZABIST

key elements

IoBM rating

rationale

IBA rating

rationale

SZABIST rating

rationale

Clearly define the brand audience

targeting towards younger generation, although mixed with Creek College, High School on the same website but more focus is towards BBA and MBA program

targeting more to Executive sectors and communicating more executive courses related to Corporate Mangers Program, Public Sector Exeuctive, Banking and Finance

Sections defined with no graphic representation, mixing Szabist Radio, Academic Programs, Corporate Sector all on one website

Understand the target customer

providing portal to students, announcements, results and alumini directory

Comprehensive portal with information provided to all through different sections

No portal, too many sections more facilities provided in terms of elearning and researchers

understand the competition

10

focused on competition providing new facilities, technology and detailed description for the information seekers

comprehensive detailed information with structured sequence

although information is widely present but the sections are dividied into soo many categories that it itakes time for the user to reach desired information, not well structured

identify key leverate points in customer experience design compelling and complete brand intent

No interaction only one way communication for new information/ admission seekers, customziation available for existing students through portal easy to use but has lot of text focused on the competition and new trends of education only email provided with no auto respond or professional response and ph

one way communication only, portal exist but not all students have the facility to select course on their own easy to use with well structured sections communicating leaders through the representation

information available but no interactivity too much of information no structured still focusing on shahat of Muhtarma Benazir Bhutto

Execute the branding strcutured

10

Establish Feedback Systems

email provided with auto responder and Ph

email provided and contact ph provided

IOBM

IBA

SZABIST

Relevant

Compelte guide for all students and new 10 students

complete and well strcutred informatio 9n

complete information 8 with fees structure

Distinct

One stop 9 portal

Brand 9 Name

8scrammbled services

Consistent

Education + Extra 8 Curriculars

Education and 8 Quality

Education and extra 6 curriculars

Memorabl e

Easy to use and interactive portals has remember 9 ance

interactivit y with teachers through 9 the portal

too much information 5 low resolution website