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Table Of Contents

1.1.1 Antecedentes
1.1.2 Significado de mercadotecnia
1.1.3 Tipos de mercadotecnia
1.1.4 Conceptos relacionados con la mercadotecnia
1.1.5 El proceso mercadológico
1.2.1 Importancia de la mercadotecnia
1.2.2 Ética de la mercadotecnia
1.3.1 Modelos del comportamiento del consumidor
1.3.2 Factores que afectan el comportamiento del consumidor
1.3.3 Modelo instrumental para el estudio del comportamiento de consumidor
2. Actividad previa a la compra
3. Decisión de compra
4. El sentimiento posterior a la compra
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1. Unidad 1. Conceptos Basicos de Mercadotecnia[1]

1. Unidad 1. Conceptos Basicos de Mercadotecnia[1]

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Published by Bere Flores

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Published by: Bere Flores on Jul 24, 2011
Copyright:Attribution Non-commercial


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