Discount offered to members of these organizations:
Who is your target audience? What do you know about where they live, their employment,income, internet use, purchasing behaviors and values? What information can you gleanfrom existing customer data?
Tool Hint: Facebook may have information for you!
Where can you find your target audience? Where do they shop or get advice? Who elseshares your target audience? What can you learn from your competitors and colleagues?What creative cross marketing can you employ? How can you track referral sources?
ToolHint: Google Analytics tracks more than you think!
When should you reach out to new clients? How often should you reach out to past clients?When do you thank existing clients? How do seasons and holidays play into your marketingplan?
Tool Hint: GoPlan can help you plan and schedule client follow-up.
What do your customers want? How can you track and measure client desires?
Tool Hint:Excel, Quicken, and Survey Monkey can speak for your clients.
How can you sustain your current customers and grow your client base? What currentmarketing tools are available to help you reach your customer?
Tool Hint: MailChimp—yesit’s so easy a monkey can do it!
Customers: Your Key to Profit
Tuesdays, Sept. 27—Oct. 25, 6:30—8:00 p.m.
P.O. Box 15145, Santa Rosa, CA 95402 | 707.596.6855 | © 2010
REGIS TER NO W