Buluran, Joseph Rannie M.VERTSOL – O0A

A REFLECTION REGARDING MARKET ARE CONVERSATION

Joseph BuluranIn reality, markets are conversations really. Based on what we have now, technology will talk byitself. Through the years, internet gives communication technology to the earth. With this, we allnow have a faster means of communication physically by means of electronic mails alike andcommunication in marketing as well.Even before, in the early civilization, we have this kind of situation. Conversations haven’t begunon the twentieth century instead even before technology even started. If we view things thathappened years back, we would remember things we cherish most when we were at child. Weremember the days we had when we were in our primary years or even experiences from our alma mater when we were in the secondary. We used to talk about the latest cool dude of mobile phones by then, or just what game topped the gaming industry. It was just simple; it was just as concise as other things, but at the end of it its conversation still. We can think of it asconversation that would suffice for the first bullet from the book Cluetrain Manifesto’s 95 theses.We listen to every mouth talk we had when we were young, and with that simple gist of thoughtwe would seldom see ourselves with that new technology our mouth talks commit.We can also bring to this topic an ordinary communication which deals with butchers, fishvendors, and a thing from a wet market. We often see them open their mouths and market their produce. And as we see in the wet market good example of Markets are conversations, they domonotonous talks, market their produce, encourages their all-time favorite buyers to buy their produce. We often hear their voices that would sometimes give us an irritating sound that wecould know say what they say. And that was what markets are conversations really are, in aform of straightforward conversation that was seen on sides of our ecosystem.

A REFLECTION REGARDING MARKETS CONSIST OF HUMAN BEINGS, NOTDEMOGRAPHIC SECTORS

Joseph BuluranIn making a demographic sector you’re based of your market, we can say that you limit itthrough a specific class in the society. And which you will not call your market as market, why?Duly because, having a sample market means defining your scope to a specific area that willtackle only conversations from these explicit groups of people. This would mean that your conversations are limited too.What is trying to point out by these 2

theses is that, it is not merely the demographic sector that will be man to be your market but the whole human society itself. The world still revolves for man to dine, drink, and do stuffs, and so conversations still involves every human who breathes.We should think of having the whole, don’t limit it down to a thing or so. It is better to have itthat, we are not bound to separate all things by hand. The thing that is happening to the worldsometimes is that we give classes in which others cannot relate to what this people in the classare saying. We give classifications to the world that elite people are the able to confer to their fellow elite players.One example of what I’m talking about is the market of politicians. They tend to have this so-called circle of politicians that confer to themselves and fellow ones. I’m not saying that this isan example of market but I leave it as an example of demographic sectors.Marketing in demographic sector will mean a slow income for the company. And as we see atpresent, for me, I can’t see a company which handles/caters to demographic ones.In view of religious beliefs, we are equal. As the saying goes, “we are equal to the eyes of thebeholder”. No one should be on top or be at least. In making market, company should tackleeach and every class that sprung in the society.