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Published by Rajesh Singh

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Published by: Rajesh Singh on Jul 25, 2011
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Master of Business Administration – Semester IMB0039 - Business Communication (4 credits)Assignment - Set 1Marks 60
Note: Each Question carries 10 marks eachQ1. Briefly describe any situation in your own experience where thecommunication failed because the non-verbal behavior sent a negative message.Which aspect of non-verbal communication contributed to the failure? How wouldyou correct this? (10 marks)Ans.
Situation where Communication was a failure to me: As an Associate Manager, Iwas a sender for a communication and intended to be received by my executives. Ihave sent the following communication to my executives through a notice and displayedon the notice board: “Coming Second Saturday to complete our targets for the month areview meeting is arranged and all should attend. If any executive is not able to attendshould find out the contents of the meeting from their peers without fail”. But mycommunication went wrong and out of 10 executives, only three executives haveattended at 4.00 PM who checked-in with me the time of the meeting. Following werethe barriers of communication which stood in the way of my communication: The“Channel” I have chosen communication by “Receivers” did not ensure the receipt of theThe communication lacked the “Chronological context” The second Saturday being anon working day. The communication has created a “Psychological noise” by notmentioning correct time of the meeting and confusion has been created. The “socialcontext” also is one of the cause for the failure of the communication as I have not takenall my executives into confident by giving any advance information or a intention of themeeting earlier.Lessons learnt in order to overcome these barriers of communication: Mycommunication was unclear by not giving exact time of meeting. The media I have usedis the placing the notice on the notice board, instead had I circulated to all the receiversand obtained their signatures by asking their availability or feedback my communication
would not have failed. I have chosen a wrong day a holiday though the task was aroutine one.I could have maintained good relations with my executives for success of mycommunication.
Overcome the communication barriers
When you send a message, you intend to communicate meaning, but the message
For complete assignment visitwww.studenthelp.tk
Q2. What are the biggest barriers that prevent you from listening effectively?Explain how you could overcome these barriers. (10 marks)Answer:
Listening is not easy and there are a number of obstacles that stand in the way of effective listening, both within and outside the workplace. These barriers may becategorized as follows –
1. Physiological Barriers
 – This was discussed earlier under the barriers tocommunication. Some people may have genuine hearing problems or deficiencies thatprevent them from listening properly. Once detected, they can generally be treated.Other people may have difficulty in processing information, or memory related problemswhich make them poor listeners. Another physiological barrier is rapid thought.Listeners have the ability to process information at the rate of approximately 500 wordsper minute, whereas speakers talk at around 125 words per minute. Since listeners areleft with a lot of spare time, their attention may not be focused on what the speaker issaying, but may wander elsewhere.
2. Physical Barriers
 – These refer to distractions in the environment such as the sound
For complete assignment visitwww.studenthelp.tk
Q3. List and briefly describe the five most important guidelines, in your opinion,to be followed when making oral business presentations. (10 marks).Answer:
Some basic rules need to be followed when using them –
1. Use Visual Aids only if they Add Value –
Make sure that you have a reason to usea visual, rather than using it for its own sake. If your ideas are better explained throughwords, avoid the visual, since this will only distract the attention of the audience.
For complete assignment visitwww.studenthelp.tk
Q4. You are a management trainee reporting to the Marketing Manager of anorganization. You have been asked to go through business publications andsummarize articles related to Branding. Explain the purpose of reading in thiscase and the type of reading that you will be required to do. (10 marks).Answer:
As I asked to read business publication and summarizes only about branding then Ineed to go through very Intensive reading.
: Here my reading purpose is to get an indepth understanding of the Matter and find branding of the business , and I need to understand whole matter because I
For complete assignment visitwww.studenthelp.tk
Q5. In your opinion, what are the five most common mistakes made duringbusiness meetings. Justify your answer. (10 marks)Answer:Common Mistakes made at Meetings
Since meetings are prone to so much inefficiency, it would be relevant to round off thisunit with a list of common mistakes to avoid, both from a chairperson’s as well as aparticipant’s perspective.1.
Lack of Structure
 – Meetings should be structured in terms of an agenda being sentto participants in advance, the discussion being initiated by a specific person and thechairperson ensuring that different points of view emerge. A loosely structured meetingwill not be successful.
For complete assignment visitwww.studenthelp.tk

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