Created May 2007 © NEN
Name of the Exercise: Bad idea to Good idea
Contributed by: Tina Seelig,Executive Director, Stanford Technology Ventures Program Stanford University, California, USA
“Bad idea to Good idea “is a creative exercise, which leads the participants through the ideageneration process, in a hands-on manner. It will also help you teach the most essentialentrepreneurial skill of ‘Recognizing Opportunity’ in a very light and humorous way.This exercise also opens up the minds of the participants to the various ways in which creativethinking can be learned.
Initiates creative thinking and an innovative approach
Fosters an open, resourceful mindset
Develops idea generation and opportunity recognition skills in participants
When to Use
This exercise can be used at the beginning of any course or workshop on entrepreneurship toteach the concepts of ‘Idea Generation’ and ‘Opportunity Recognition’. Ideally, one may engagethe students in this exercise even before introducing them to the steps involved in theentrepreneurial process.This exercise can definitely be used to teach creativity and innovation. Most often courses oncreativity are aimed at enhancing the thought process of the participants and this exercise doesprecisely that.
In addition, it can be used as a 'fun' activity during any entrepreneurship event or as a generalintroduction to entrepreneurship, without being formally linked to any course.
1. Depending on strength of the class, form teams of four or six-member among theparticipants.2. The exercise is to be conducted in two parts - the first part will focus on idea generationand the second part will focus on opportunity recognition.