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Published by Vrushank Gala

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Categories:Types, Research
Published by: Vrushank Gala on Jul 25, 2011
Copyright:Attribution Non-commercial

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11/15/2012

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SUMMER PROJECT REPORTRELATED AND NEW PRODUCT DIVERSIFICATION ATNILKAMAL LTD.Prepared for the Mumbai University in the partial fulfillment of therequirement for the award of the degree inMASTERS OF MANAGEMENT STUDIESSubmitted By:Name: Mihir SanganiRoll No.: 39 Year: 2011
 
Related and New Product Diversification
 
Roll No. 24
2
 
Acknowledgement
 
In the completion of the present work, there are feelings of achievement and satisfaction.In these moments of happiness, I would like to take this opportunity to record my sinceregratitude to all those who mattered.
 
Foremost, I wish to express my deepest appreciation to my project guide, Mr. KaranDoshi, Manager (Project Department). I am extremely grateful for his professional guidance andsupport.Thanks are extended to Mr. Mihir Contractor, Senior Vice President (ProjectDepartment) and to my company guide, Mr. Karan Doshi, Manager (Project Department) for allowing me to do my project in Project Department, Nilkamal Limited.I would also like to thank Mr. Aditya Ahuja, Ms. Purtata Vaity, Mr. Jay Gandhi, Mr. JudeAlmedia and Mr. Merrill Mathews of Project Department, Nilkamal Limited for their assistanceand guidance throughout my project period.I am also thankful to all the teaching staff for their valuable help throughout the project.I would like to dedicate this success to my parents and family members who are aconstant source of encouragement and mental support throughout the tenure of the project. Theyencouraged me at each and every point of my life and because of whom I am able to learn somuch in my life. Thank you very much.
 
Related and New Product Diversification
 
Roll No. 24
3
 
Executive Summary
Due to globalization there arises a need for a company to grow. Product diversification is anoption that can be use by the company to grow. Related product diversification was necessary in Nilkamal BITO Storage System due to its stagnant sales. That is the reason Nilkamal BITOStorage System did a study of banking sector so that it can target its products to that sector.Similarly the @home Nilkamal tried to grab the opportunity of growing retail sector by providing furniture and fit-outs for the retail shops. The new product diversification was thoughtof by selling Tai Twun Enterprise, a Taiwanese company¶s products in India. Tai Twun isleading manufacturer of Mobiles and personal computers components and connector. As thecomputer and mobile market is growing in India and Worldwide, Nilkamal did a study on TaiTwun Enterprise so that it can sign a joint venture with it.

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