Summer Internship ProgramPresentation

Industry Analysis of Packaged Milk Industry and Olive Oil Industry and Maping of hospitals industry in Bnagalore

By Rakesh Kumar Upadhyay

Analysis Of Packaged Milk Industry

1- Overview Total milk produced in india during year 2008-09 is 108.5MT Currently there are around 170 milk producer in india Growing at the 4%CAGR Uttar Pradesh is leading milk producer Expected to produce 135MT by 2015 2- Market Size Was growing at 2% before independence Post operation flood it started growing 6% Expected to be 50MT industry by 2020 3-Market Share Market sare.docx 4-Key Player Amul (GCMMF) Vijaya (AP) Verka (Punjab) Saras (Rajasthan) Mother Dairy

Analysis Of Packaged Milk Industry

5-Key Drivers Increase in population Health and safety reason Increase in disposable income Product Line 6- Key Challenges/Barriers Unorganized sector Using of new technique Inadequate availability of fodder

7-Distribution System & Structure .Organized sector Unorganized sector 8-Market Entry Strategy Poter 5 forces.docx 9-SWOT Analysis SWOT11.docx

Analysis Of Packaged Milk Industry

10- Key Opportunities & Findings Location Advantage Cost of Production Quality Productivity 11- Key Challenges/Barriers Unorganized sector Using of new technique Inadequate availability of fodder

12-Conclusion

Analysis Of Olive Oil Industry

1- Overview India is largest oil importer after china India import Olive oil mainly from Spain, Italy, Turkey and Greece Rajasthan is the only state in India producing Olive Oil 2- Market Size Still very niche market Olive oil has a market size of 8% Leading the market size is Sunflower Oil Import olive oil.docx 3-Market Share Figaro is leading with 47.10% Next is Italy based company Bertolli with 42.10% 4-Key Player Figaro from Spain Bertolli from Italy Fillipo berio from Italy Evooroo from Italy

Analysis Of Olive Oil Industry

5- Key Drivers Growing awareness of health and food safety among Indian consumer Better supply chain which is now more improved as compare to early days Emergence of organized food retailing and improvement in Oil sector liberalized government policies such as 100 per cent foreign direct investment in the Increase in disposable income Trust on foreign brnads 6- Key Challenges Olive Oil Promotion High price Adulteration 7-Distribution Channel Distribution Channels for Edible Olive Oil.docx

Analysis Of Olive Oil Industry

8- Key Opportunities/Findings Young population High disposable income Increased Tourism Health Benefit 9- Market New Strategy Poter 5 forces olive oil.docx 11-Regulatory Advantage & Legal Frameworks The food safety and standard Act, 2006 Prevention of food adulteration Act, 1954 Regulation of Oil import into India , 2004 The standard of weight and measures Act, 1977 12-SWOT & PEST Analysis SWOT AND PEST OLIVE OIL.docx 13-Conclusion

Mapping of Hospital Industry

1-Overview Surveyed 45 hospitals in east zone Hospitals comprises from multi specialty hospital to day clinic Surveyed different facilities that hospitals nursing home and day care clinic provides Surveyed the different kinds of equipment used by this hospitals 2-Findings Hospitals distribution Multi specialty hospitals are located majorly in high income locality More of visiting consultant in nursing home, so more waiting time for patients Less general wards in most of the multispecialty hospitals More general wards beds in nursing homes Multi specialty hospitals have more in patients then out patients Day care clinic have more tie up with multi specialty hospitals as compare to nursing home Philips, Siemens and Hitachi are more prominent in medical equipment producing sector

1-Learning
Able to link my theory with practical knowledge Apart from marketing I even learnt small percentage of finance Operations and HR Data interpretation How to interact with different kinds of people Convincing skill Time Management

2-Limitations
Difficulties faced in finding secondary data in certain areas. Primary research is based on a certain limited area so the results are not optimum Language Barrier Problem in finding locations Gathering proper sample data Item no response high

Thank You