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IKEA`s Strategic Management

IKEA`s Strategic Management

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Published by صهيب زيدان

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Published by: صهيب زيدان on Jul 26, 2011
Copyright:Attribution Non-commercial

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1
IKEA`sStrategicManagement
 
June 29
2011
[Type the abstract of the document here. The abstract is typically a shortsummary of the contents of the document. Type the abstract of the documenthere. The abstract is typically a short summary of the contents of the document.]
 
 Jobeer Dahman Mohamed THIERNO Amr Adel Sally SameerYasmin DahmanG1018935G0925035G 1010877 
 
G0928430
 
G1010892
 
 
 
2
Table of content
Acknowledgement
3
Abstract
4
1.
 
Introduction
5
1.1.
 
Furniture industry trends
 5
2. Ikea
6
2.1.
 
Ikea background
6
2.2.
 
Current mission
8
2.3.
 
Goals
8
2.4.
 
Core competence
9
2.5.
 
Environment and corporate culture:
9
2.6.
 
Organization culture
9
2.7.
 
Ikea corporate social responsibilities
10
3. Organizational structure and management
11
3.1.
 
Ikea business strategy
12
3.1.1.
 
Operations strategies
12
3.1.2.
 
Ikea communication strategy
14
3.1.3.
 
Ikea
 – 
organizing strategies
14
3.2.
 
Managing supply chain
15
4. Marketing strategy
16
5. Ikea group strong financial growth for fiscal year 2010
17
5.1.
 
Liquidity ratios
18
5.2.
 
Assets management ratios
18
5.3.
 
Debt management ratios
18
5.4.
 
Profitability ratios
18
6. Analysis
21
6.1.
 
Ikea-internal factor analysis
21
6.1.1.
 
Strengths
21
6.1.2.
 
Weaknesses
21
6.2.
 
Ikea-internal factor analysis summery (IFAS)
22
6.3.
 
Ikea - external factor analysis
23
6.3.1.
 
Opportunities
23
6.3.2.
 
Threats
24
6.4.
 
External factor analysis summery (EFAS)
26
6.5.
 
Strategic factors analysis summery (SFAS)
27
6.6.
 
Tows- metrics analysis
28
6.7.
 
Por
ter‘s six forces model analysis for Ikea
 
30
7. Recommendations
32
8. Conclusion
33
9. References
34
 
 
3
ACKNOWLEDGEMENT
We would like to extend our sincerest appreciationto our helpful Professor
Dr. Siong-Choy CHONG,
for giving us the opportunity to analyze IKEAdeeply according to the basic knowledge which wegot during the class. The supervision and supportthat he gave truly help the progression andsmoothness of our analysis is much indeedappreciated. We would also like to thank thevarious individuals who have contributed in anyway possible; we would also like to thank thevarious individuals who have contributed in anyway possible, thereby allowing us to create asaccurate a representation as possible within ourgiven constraints.
 

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