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Transformative Marketing in Selling to Low Income Consumers @ Global Marketing Dynamics Conference 25 July 2011

Transformative Marketing in Selling to Low Income Consumers @ Global Marketing Dynamics Conference 25 July 2011

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Published by Sivakumar_Surampudi

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Categories:Types, Speeches
Published by: Sivakumar_Surampudi on Jul 26, 2011
Copyright:Attribution Non-commercial

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07/26/2011

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Transformative Marketingin Selling to Low Income Consumerseoupa xperence
8
th
Global Marketing Dynamics ConferenceJaipur, 25
th
July 2011
S. Sivakumar
 
Some Successful Strategiesin Selling to Low Income Consumers
 Shared Access. No need to Own 
 
Buy Now. Pay LaterFeature Stripped Products
All of these target a larger share of the small wallet
S. Sivakumar
 
The Transformative Question
Can we actuall do somethin aboutincreasing their incomes?
S. Sivakumar

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