-- Friday, July 22, 2011 --
The District of Maple Ridge is now on Face-book and Twitter.After mulling over it for months, staff have fi-nally created a page on the website, hoping totap into the online phenomena that draws morethan 540 million unique visitors per month, or35.2 percent of the Internet population.For now, the district has set some modest goalsand hopes to achieve 1,000 “likes” by September2012. So far, 74 people have clicked on.District staff will be posting a minimum of 10status updates a week and one photo gallery permonth.“The real key is to reach out to the most en-gaged citizens,” said district director of commu-nications Fred Armstrong.“Twitter has great potential for use in emer-gency operations.”Council, though, is worried the social mediaforay will saddle time-crunched staff with an-other seemingly unnecessary task.“I see this becoming a real full-time position,”said coun. Judy Dueck, who was concerned thatthe Facebook page could be monopolized bypeople who will be seeking council seats in theupcoming civic election.“It’s really important that the municipalitystay unbiased and neutral,” she added.The district intends to use the medium to alertresidents to events and information about mu-nicipal services from property taxes to publichearings.Craig Speirs, one of the six councillors whohas a fairly active online presence, welcomedthe venture.“You’ve got to remember this is all about com-munication,” he said.“It’s interactive.”Coun. Al Hogarth hoped the district’s Face-book and Twitter presence doesn’t mean they’llbe shifting virtual service.“There’s nothing like a real person,” he said.
District o MapleRidge wants ‘likes’
• Find the District o Maple Ridge on Face at
• Follow the district on Twitter
Starts Facebook and Twitter accounts,but some concerned about staf time
So far 74people“like” theDistrictof mapleRidgeFacebookpage.
#2 - 20736 Lougheed Highway, Maple Ridge
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Every once and awhile we lose a customer dueto price which is one of the most frustratingparts of my job. Frustrating because I knowthat good, certiﬁed automotive repair is notcheap. It has never been cheap and will neverbe cheap. So when I stood on the other side ofmy counter that day and tried to explain this tomy long term and now former customer, I couldsee from the look in his eyes he wasn’t listening.His mind was made up and no amount ofexplanation was going to change it. Price ruledfor him and that was the end of the story.If you’re a shopper by nature always lookingfor the best price, then that would make youa smart consumer of goods. In the world ofservice, like automotive repair, the formulafor the best deal is far more complicated thansimply phoning around for the best price. Infact just the opposite is true in auto service. Thebest price is more often than not, attached tothe least qualiﬁed personnel coupled with thelowest quality parts. Sure, this is great in theshort term as on the surface it is substantiallycheaper, but how will it play out in the long runwith those cheaper parts installed by personnelof suspect training and experience.Let me put it another way: when you boarda plane to ﬂy off to wherever you're going,would you prefer a pilot that just graduatedfrom ﬂight school with no seat time, or a pilotthat has ﬂown to your destination a few times?It’s your choice to make, why is auto repair anydifferent? Correct me if I’m wrong but do younot spend more time driving than ﬂying? Sowhy would you settle for less when it comes toyour vehicle’s maintenance and repairs?With regards to our lost customer, he willprobably be back. Most return once they realize just how good they had it. It’s tough to accept alower level of service when you’ve experienceda high level of competent, consistent,professional quality service. The advantages ofquality service become glaringly obvious whenthe shortcomings of economy service rear theirugly head and bite you once or twice.As an automotive repair customer yourpriorities should be the qualiﬁcations of boththe individual and shop working on yourvehicle. Like all professions, automotive servicefacilities are not all created equal. There aremany levels of professionalism and you needto insure that your service provider is qualiﬁedfor the repairs you require. Beware that theold adage ‘you get what you pay for’ is veryprevalent in this industry.In closing, I would challenge you toconcentrate not on the buck but rather onyour ‘bang for the buck’ ie; the level and abilityof your service provider. If you maintain yourvehicle, it will automatically save you money,time and stress.
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