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Strategic Analysis: BAT Nestle GP

Strategic Analysis: BAT Nestle GP

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Published by Abul Hasnat Opu
Descriptive SWOT Analysis of BAT Nestle GP
Descriptive SWOT Analysis of BAT Nestle GP

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Published by: Abul Hasnat Opu on Jul 26, 2011
Copyright:Attribution Non-commercial

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08/13/2013

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PRESIDENCY UNIVERSITY
 
COURSE CODE  MGT 493COURSE INSTRUCTOR- SHAHRIAR KABIRSUMMER 2011
 
Strategical Analysis: Multinational Company
 
British American TobaccoNestleGrameenphone Ltd.
Md. Abul Hasnat 081091025Nusrat Ali 081031025Kamal Hasan 093097065Nazmul Hasan 092165065Alamgir Kabir 092167065Razib 092015065
7/23/2011
 
 
Exec
utiv
e
Summary
During past 30 years, much attention has been focused on how companies wouldformulate new strategies for sustainable advantages. In this report on strategies of 3multinational companys strategically analysis will be shown off. Here we will explorethe key steps that establish foundation for formulating strategy, from defined mission,vision, and values to strategic analysis.Strategic analysis in a global setting involves competition in industries that extendacross national boundaries and among firms with different national home base that maytap into strategic resources in more than one location. This note provides frameworksfor global strategic analysis at four levels: the geographic scope of the industry, thecompetitiveness of various locations, the geographic reach of the firm, and the globalintegration vs. local focus of specific activities. This multi level approach makes itpossible to zoom in on a particular strategic setting, taking into account the mostimportant factors at each level.This report has been formulated to explain and analyze 3 multinational company of Bangladesh. These are:
y
 
N
estle Bangladesh
y
 
British American Tobacco Bangladesh
y
 
G
rameenphoneThe strategies they follow and the market mixing competitive advantages they have willbe briefed in this report for better understanding of the approaches analyzing the SWOTanalysis.
 
 
Co
mpany: British Am
e
ri
c
an T
o
ba
cc
o
 Industry: t
o
ba
cc
o
 

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