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Table Of Contents

Key CRM principles
CRM Formation Process
Business Objectives From CRM
CRM Programs
CRM and Related Concepts
Technological Tools for CRM
eCRM
Categories of CRM solutions
Organising for CRM
Financial Framework for CRM
CRM in select Services
Case Study: Hospitality industry
Section II
The Hotel Industry :-
Industry characteristics
Hotel concepts
Indian Hotels Company Limited
Tourist arrivals
Segmentation of hotels
India and the world market
Career options
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CRM Project Report

CRM Project Report

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Published by Shekar Hk

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Published by: Shekar Hk on Jul 26, 2011
Copyright:Attribution Non-commercial

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03/25/2015

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