Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

Key CRM principles
CRM Formation Process
Business Objectives From CRM
CRM Programs
CRM and Related Concepts
Technological Tools for CRM
Categories of CRM solutions
Organising for CRM
Financial Framework for CRM
CRM in select Services
Case Study: Hospitality industry
Section II
The Hotel Industry :-
Industry characteristics
Hotel concepts
Indian Hotels Company Limited
Tourist arrivals
Segmentation of hotels
India and the world market
Career options
0 of .
Results for:
No results containing your search query
P. 1
CRM Project Report

CRM Project Report

Ratings: (0)|Views: 78|Likes:
Published by Shekar Hk

More info:

Published by: Shekar Hk on Jul 26, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 5 to 36 are not shown in this preview.
You're Reading a Free Preview
Pages 41 to 88 are not shown in this preview.

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Dimple Shetty liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->