2.Chat: If a journalist connects with a source using their Profile, they are able to use theChat tool to interview them. Group Chat can also be effective tool for organlizing multiple journalists working together on the same story as a form of communicating and stayingorganized with one another.3.Video Calling: If a journalist is connected to a source, they can use their Profile to VideoCall a source for an interview. To setup Video Calling on your account, visit theVideoCalling Pageand the Help Resources page on Video Calling. Before you can call your
sources, you need to complete a quick, one-time setup:●You will be asked to complete the setup the first time you try to call asource you’re connect to, or the first time a source tries to call you. To call asource, click the video icon at the top of your chat window.●Simply click the “Set Up” button and follow the instructions for how to setup video calling on your browser.●Once you’ve successfully completed the setup, the call you’ve startedwith your connected source should connect automatically. If it doesn’t, you cancall again by clicking the video icon at the top of your chat window.
III. Journalist Pages and Profiles:
How to effectively use Pages and Profiles for reporting and storytelling (detailed descriptionsbelow outline).1.Distribution: Sharing stories to grow your distribution.2.Breaking News: Using Pages during breaking news events. Make sure you have your Profile or Page synced to a mobile device for easy posting.3.Storytelling: “A good story is a good story on Facebook.”4.Personal vs. Professional: Using Pages to create a professional presence unique fromyour personal Profile on Facebook.5.Building your journalistic brand: Using your public Page to showcase expertise.6.Multimedia: Taking advantage of photos and videos.7.Crowdsourcing: Using Pages and Profiles to get users to submit photos, stories, tips,etc. From opening up the Wall to using custom contact form tabs.8.Engagement: What works and what doesn’t in terms of cultivating an engagedcommunity on Facebook? (Questions, content that works, etc.)9.Creating a custom Page News Feed & Profile Lists: Based on other Pages you like withyour Page, you will see that content in your Page News Feed when you’re logged in asthe Page. Or using your Profiles’ Lists feature to put sources into specific lists for sharingand keeping track.10.Mobile: Because a lot of posting happens via mobile, it’s important to hook your Page or Profile up to your mobile device for easy posting while reporting from the field.11.Applications: To create a custom experience on a Page, you can add custom tabs tocreate a unique experience.12.Facebook Insights: Insights is the analytics tool for Pages, which enables you to learn
about the activity taking place on your Page and about the users who are connected tothe Page. nsights helps you better
understand who your readers are.
Gain insightsinto the most popular content and see what is and isn’t performing as well. WithFacebook Insights, you can
monitor key performance
indicators, view customer demographics and interactions, test product changes, and optimize key drivers of growth. For example, you can view how active your fans are and receive feedback onthe content you post. These analytics can be accessed through our online dash -boards,as well as programmatically through our API .