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Facebook + Journalism 101

Facebook + Journalism 101

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Published by Facebook
From reading materials for students to outlines of specific products, and examples of their uses by journalists, the below information can help you get started in structuring your class material. We’ve also included some suggestions of assignments that may help students get experience in using the tools.
From reading materials for students to outlines of specific products, and examples of their uses by journalists, the below information can help you get started in structuring your class material. We’ve also included some suggestions of assignments that may help students get experience in using the tools.

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Categories:Types, School Work
Published by: Facebook on Jul 27, 2011
Copyright:Attribution Non-commercial

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01/29/2015

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Facebook Journalism 101
Below is a list of resources to help integrate Facebook into your journalism curricula. Fromreading materials for students to outlines of specific products, and examples of their uses by journalists, the below information can help you get started in structuring your class material.We’ve also included some suggestions of assignments that may help students get experience inusing the tools.We would encourage you to use this Group as a place to share other resources that you havecome across in integrating Facebook into your class syllabus. Whether it is teaching Facebook journalism or integrating Facebook into the class experience by organizing students using aFacebook Group, share what has worked for you and what didn’t with other journalismeducators.The content will help journalists use Facebook to do five things:find new story ideas, track trends and sourcespublish real-time news updates and community engagementconnect with readers and viewers in new waysbring attention and traffic to their workhelp them create, craft and enhance their personal brandThe students will learn best practices as well as what to avoid in this fast-changing, real-timesocial news world. Many journalists already use these tools for personal reasons, but thematerials and examples will take that knowledge to new levels with practical, actionable lessonsin how best to navigate Facebook in strategic ways.
Optional Reading Material:
 
Outline:
I. Searching for Sources & Stories:Facebook .com /search
1.Open Search: UseFacebook Searchto find public “posts by everyone” that are relevantto a news story you are covering. Use key words from your story to filter results. You canuse “word here” for exact phrase searches. Remember, people have ownership to thephotos that they post. Get permission before using something a user posted, public or not.2.People Search: The people searchenables you to find sources that you’re looking to contact on Facebook. You can filter by location, education and workplace. If you findsomeone who you may want to use as a source, you can go to their profile and messagethem privately through Facebook Messageswithout being their friend. 3.Facebook Groups: You can also search Facebook Groupsto find sources affiliated with specific organizations or groups (this can be useful for political organizations, localorganizations, etc.).4.Events: The Events searchenables you to search through open Events being posted by people or organizations. If you’re covering an event, you can usually find the eventorganizers based on who created the event on Facebook.5.Pages: Similarly to Groups, Pages are often used for organizational and distributionpurposes and can garner useful information around an organization or event. You cansearch for  Pages by keywords.
II. Messaging (Messages, Chat, Video Calling):
Using Facebook messages tools to contact and interview sources on the platform.1.Messages: Using your Profile, journalists are able to privately message sources they’dlike to interview for a story without having to be friends by going to their profile andclicking the “message” button. Many sources will have their settings setup to also get ane-mail notification that you’ve messaged them on Facebook or their mobile devicedepending on their settings. Just like contacting a source by calling them or e-mailingthem, it’s important to be transparent by identifying yourself as a reporter.
 
2.Chat: If a journalist connects with a source using their Profile, they are able to use theChat tool to interview them. Group Chat can also be effective tool for organlizing multiple journalists working together on the same story as a form of communicating and stayingorganized with one another.3.Video Calling: If a journalist is connected to a source, they can use their Profile to VideoCall a source for an interview. To setup Video Calling on your account, visit theVideoCalling Pageand the Help Resources page on Video Calling. Before you can call your  sources, you need to complete a quick, one-time setup:You will be asked to complete the setup the first time you try to call asource you’re connect to, or the first time a source tries to call you. To call asource, click the video icon at the top of your chat window.Simply click the “Set Up” button and follow the instructions for how to setup video calling on your browser.Once you’ve successfully completed the setup, the call you’ve startedwith your connected source should connect automatically. If it doesn’t, you cancall again by clicking the video icon at the top of your chat window.
III. Journalist Pages and Profiles:
How to effectively use Pages and Profiles for reporting and storytelling (detailed descriptionsbelow outline).1.Distribution: Sharing stories to grow your distribution.2.Breaking News: Using Pages during breaking news events. Make sure you have your Profile or Page synced to a mobile device for easy posting.3.Storytelling: “A good story is a good story on Facebook.”4.Personal vs. Professional: Using Pages to create a professional presence unique fromyour personal Profile on Facebook.5.Building your journalistic brand: Using your public Page to showcase expertise.6.Multimedia: Taking advantage of photos and videos.7.Crowdsourcing: Using Pages and Profiles to get users to submit photos, stories, tips,etc. From opening up the Wall to using custom contact form tabs.8.Engagement: What works and what doesn’t in terms of cultivating an engagedcommunity on Facebook? (Questions, content that works, etc.)9.Creating a custom Page News Feed & Profile Lists: Based on other Pages you like withyour Page, you will see that content in your Page News Feed when you’re logged in asthe Page. Or using your Profiles’ Lists feature to put sources into specific lists for sharingand keeping track.10.Mobile: Because a lot of posting happens via mobile, it’s important to hook your Page or Profile up to your mobile device for easy posting while reporting from the field.11.Applications: To create a custom experience on a Page, you can add custom tabs tocreate a unique experience.12.Facebook Insights: Insights is the analytics tool for Pages, which enables you to learn about the activity taking place on your Page and about the users who are connected tothe Page. nsights helps you better 
understand who your readers are.
Gain insightsinto the most popular content and see what is and isn’t performing as well. WithFacebook Insights, you can
monitor key performance
indicators, view customer demographics and interactions, test product changes, and optimize key drivers of growth. For example, you can view how active your fans are and receive feedback onthe content you post. These analytics can be accessed through our online dash -boards,as well as programmatically through our  API .

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