Visit www.acebook.com/music or more tips and updates.
Welcome to Your Playbook
This Playbook is meant to help you begin or rene some ideas and best practices or how to integratesocial experiences into your direct to an strategy to drive results. Beore you get started, we wantedto share our perspective on what music on Facebook means to us so you can best utilize this playbook.
A ew key philosophies we believe in:
Music is inherently social and undamental to a person’s identity.
Whether a lullaby passed down through generations, going to a concert together, or tipping o ariend to a new band, music has always acilitated a connection between people. No longer are welimited by time and distance; thanks to technology we can connect and engage with others all overthe world who share a mutual love o music.
Facebook is all about social connections and cultivating your personal identity.
Music has long been a part o the Facebook experience. From people expressing their music tastesthrough their Interests section to deeply integrated Facebook Connect applications, like Spotiy,people are sharing their interests, avorite tracks and playlists with riends. Since the launch oFacebook in 2004, you have showed us that Facebook users take their music choices seriously.
This is just the beginning o connecting musicians and their ans.
We are now at an important infection point, one where music and technology are intersecting andwhere people are at the center o the experiences. Facebook is laying the groundwork or a moresocial and personalized music industry by enabling a social layer or all music applications andwebsites.Social design is the new standard or the web. The most successul applications and sites make it easyor people to experience music through a lter o their riends to help curate their prole and identity.It will soon be commonplace to easily experience music with riends beyond just going to a concerttogether or listening to the radio in the car with riends. Not only will ans continue to eel a directconnection to the music they are listening to, but they’ll eel a stronger connection to the artists whoare making the music. This presents artists and the music industry with a unique opportunity to tapinto a highly engaged an base to unleash new creative experiences, and many will nd ways to turn itinto economic results.It’s a new rontier or music and tech. Together, we can make music even more social. Let’s get started.