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Musician's Playbook

Musician's Playbook

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Published by Mandy Zibart

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Published by: Mandy Zibart on Jul 27, 2011
Copyright:Attribution Non-commercial

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11/19/2013

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Musician’s Playbook
Facebook Guide| 
1
Visit www.acebook.com/music or more tips and updates.
Musician’s Playbook
 
Welcome to Your Playbook
This Playbook is meant to help you begin or rene some ideas and best practices or how to integratesocial experiences into your direct to an strategy to drive results. Beore you get started, we wantedto share our perspective on what music on Facebook means to us so you can best utilize this playbook.
A ew key philosophies we believe in:
Music is inherently social and undamental to a person’s identity.
Whether a lullaby passed down through generations, going to a concert together, or tipping o ariend to a new band, music has always acilitated a connection between people. No longer are welimited by time and distance; thanks to technology we can connect and engage with others all overthe world who share a mutual love o music.
Facebook is all about social connections and cultivating your personal identity.
Music has long been a part o the Facebook experience. From people expressing their music tastesthrough their Interests section to deeply integrated Facebook Connect applications, like Spotiy,people are sharing their interests, avorite tracks and playlists with riends. Since the launch oFacebook in 2004, you have showed us that Facebook users take their music choices seriously.
This is just the beginning o connecting musicians and their ans.
We are now at an important infection point, one where music and technology are intersecting andwhere people are at the center o the experiences. Facebook is laying the groundwork or a moresocial and personalized music industry by enabling a social layer or all music applications andwebsites.Social design is the new standard or the web. The most successul applications and sites make it easyor people to experience music through a lter o their riends to help curate their prole and identity.It will soon be commonplace to easily experience music with riends beyond just going to a concerttogether or listening to the radio in the car with riends. Not only will ans continue to eel a directconnection to the music they are listening to, but they’ll eel a stronger connection to the artists whoare making the music. This presents artists and the music industry with a unique opportunity to tapinto a highly engaged an base to unleash new creative experiences, and many will nd ways to turn itinto economic results.It’s a new rontier or music and tech. Together, we can make music even more social. Let’s get started.
 
Musician’s Playbook
Facebook Guide| 
2
Visit www.acebook.com/music or more tips and updates.
Table o Contents
OverviewYour Facebook PageYour Website 
Distribution: Increase reerral trafc to your site 
The Like/Recommendation Buttons: One click sharingComments Box: Use Facebook Comments to drive trafc back to your site
Engagement: Increase the # o page views and time spent per visitor to your site 
 Activity Feed and Recommendations PluginsLike Box
Personalization: Using Facebook Login 
Presenting Login optionsPersonalization: Users are connected, now what? 
Insights, data, and tracking or the Like ButtonTools to help you debugAppendix A: Open Graph 
Open Graph Protocol: Make your webpage an object in the social graph
Appendix B: Social Plugins Overview
Frequently Asked Questions34222222262727282930323335363741
 
Musician’s Playbook
Facebook Guide| 
3
Visit www.acebook.com/music or more tips and updates.
Overview
 In this playbook you’ll fnd several approaches that will help you:
Build a presence on FacebookIncrease trafc and distribution to your PageDeepen engagement with your fansCreate personalized and social experiences across all of your channelsMeasure the effectiveness of your content through Insights
Note
: This playbook is split into two main sections --
Your Facebook Page
and
Your Website
.
Your Facebook Page
should eel amiliar and be easy to digest. Be aware that sections o
Your Website
willdive into the technical details o social web design.

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