The Fundraising Methods That Worked Best in 2010
What Yielded the Most Growth
Growth, meaning an increase in unds raised per respectivecategory as compared to unds raised using the same techniquein 2009, was most oten reported in the ollowing categories:
Online giving rose at 58 percent o the organizations using it.It should be noted, however, that it has been reported elsewherethat online giving accounts or 10 percent or less than totalcontributions received at most charities that use it—thoughthis amount grows each year.
Major Gifts and Special Events
Fundraising through major gits and special events both rose50 percent or the organizations using them. Analysis o 10years o undraising shows, however, special events to be amongthe most variable o undraising techniques when it comes torevenue growth each year.· Although major gits and special events were successulin terms o returns as compared to the previous year,they did not necessarily bring in the most revenue or thenonprots surveyed.· Sources that generated the most revenue overall includeoundations, bequests, and other charities (with theexception o very small nonprots with annual expenditureso less than $250,000, or whom individual donors providedthe most revenue). Although these sources may not have seensignicant growth (depending on the nonprot category) ascompared to 2009, they remained reliable sources o incomein 2010 overall and should not be overlooked.
What Didn’t Grow (or Stayed the Same)
Although 87 percent o reporting organizationsreceived donations rom board members, just 39 percent saw revenue increase rom this source in 2010, while 49 percent saw it stay the same.
Just over one‐third (34 percent) o organiza-tions receiving corporate contributions (grants or gits) saw anincrease rom this undraising vehicle. Almost our in ten (44percent) saw revenue rom this vehicle remain stable, but nearly one‐quarter (22 percent) saw a decline.
Telephone, payroll giving, planned giving
For most orga-nizations, these were not only the three least-used undraisingvehicles, but or the nonprots that used them, 50 to 60 per-cent reported that these techniques generated the same revenueas compared to 2009.
Looking Ahead: Fundraising in 2011
2011 looks positive, but not overwhelmingly so—we’re not outo the woods yet. Organizations surveyed were generally opti-mistic about 2011, although the largest portion anticipated thatstang and expenditures or undraising will remain the sameas or 2010. Knowing that stable stang and expenditurescorrelates with undraising levels staying the same, it’s expectedthat 2011 undraising levels will remain airly similar to thosereported or 2010. Here are the trends we oresee or 2011: