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Editorial Evolution

Editorial Evolution

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Published by Laercio Ribeiro

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Published by: Laercio Ribeiro on Jul 28, 2011
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04/19/2014

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Unclassified DSTI/ICCP/IE(2009)14/FINAL
Organisation de Coopération et de Développement Économiques
 
Organisation for Economic Co-operation and Development
 
11-Jun-2010
___________________________________________________________________________________________ 
English - Or. English
DIRECTORATE FOR SCIENCE, TECHNOLOGY AND INDUSTRY
COMMITTEE FOR INFORMATION, COMPUTER AND COMMUNICATIONS POLICY
Working Party on the Information Economy
THE EVOLUTION OF NEWS AND THE INTERNETJT03285390
Document complet disponible sur OLIS dans son format d'origineComplete document available on OLIS in its original format
DSTI/ICCP/IE(2009)14/FINALUnclassified
English -Or. English
 
+
 
DSTI/ICCP/IE(2009)14/FINAL2
FOREWORD
This report was presented to the Working Party on the Information Economy (WPIE) inDecember 2009 and was declassified subject to minor revisions by the Committee for Information,Computer and Communications Policy in March 2010.The report was prepared by Sacha Wunsch-Vincent in conjunction with Graham Vickery of the
OECD‘s Directorate for Science, Technology and Industry
. Cristina Serra Vallejo (OECD) and Soo YounOh (Seoul National University, Korea) have contributed to the research of this study. The report hasbenefitted from multiple inputs provided by delegations and external experts as referenced in the
‗Background‘
section. This work is
 part of the WPIE‘s work on
digital broadband content under the overalldirection of Graham Vickery. Other studies in the series includescientific publishing, music, online computer games, mobile content, user-created content, film and video, public sector information and content,and work on virtual worlds. It is published on the responsibility of the Secretary-General of theOECD.
© OECD, 2010
 
DSTI/ICCP/IE(2009)14/FINAL3
TABLE OF CONTENTS
SUMMARY .................................................................................................................................................... 6
 
MAIN POINTS ............................................................................................................................................... 7
 
Part 1: The evolving newspaper publishing industry ................................................................................... 7
 
Part 2: The value chain and economics of the traditional newspaper industry ............................................ 8
 
Part 3: Online news: Developments, value chains, business models and actors .......................................... 8
 
The Internet as an important but complementary source of news ............................................................ 9
 
Internet traffic to online news sites .......................................................................................................... 9
 
Online news distribution: Value chains, business models and actors .................................................... 10
 
Part 4: The future of news creation and distribution: Opportunities and challenges ................................. 11
 
Part 5: Business and policy issues ............................................................................................................. 11
 
INTRODUCTION ......................................................................................................................................... 12
 
Background ................................................................................................................................................ 13
 
Objective and structure of this study ......................................................................................................... 13
 
PART 1: THE EVOLVING NEWSPAPER PUBLISHING INDUSTRY .................................................... 15
 
Historic evolution of news provision ......................................................................................................... 15
 
Size of the global newspaper publishing market and industry ................................................................... 17
 
Market and turnover ............................................................................................................................... 17
 
Circulation .............................................................................................................................................. 19
 
Employment ........................................................................................................................................... 20
 
Recent newspaper market developments ................................................................................................... 22
 
Number of titles ...................................................................................................................................... 22
 
Paid newspaper circulation ..................................................................................................................... 24
 
Mostly declining reach and readership ................................................................................................... 28
 
Free dailies ............................................................................................................................................. 30
 
The impacts of the recent economic crisis ............................................................................................. 31
 
PART 2: THE VALUE CHAIN AND ECONOMICS OF THE TRADITIONAL NEWSPAPERINDUSTRY ................................................................................................................................................... 33
 
Traditional newspaper value chain ............................................................................................................ 33
 
The economics and revenue structure of established newspapers ............................................................. 34
 
Advertising ............................................................................................................................................. 35
 
Circulation revenues ............................................................................................................................... 38
 
The economics and cost structure of established newspapers ................................................................... 39
 
Profitability ................................................................................................................................................ 40
 
PART 3: ONLINE NEWS: DEVELOPMENTS, VALUE CHAINS, BUSINESS MODELS ANDACTORS ....................................................................................................................................................... 42
 
Online news distribution: Developments ................................................................................................... 42
 
Drivers of online news ........................................................................................................................... 42
 

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