A P P S E A R C H A N A LY T I C S

APRIL 2011

App Search Analytics | April 2011

A B O U T C H O M P S A P P S E A R C H A N A LY T I C S

Welcome to the seventh edition of Chomps App Search Analytics Report!

Chomps technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomps on-device search functionality within the US during the month of April. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected April 1 - 30 but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | April 2011

A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics

Top Queries
Only one app title made the elite top 25 queries on iOS and Android. Searches for concerts, free photography apps, chat and three others make their rst appearance on the top 25 lists.

App Monetization
Paid app downloads on Android decrease 2% but increase by 4% on iOS with peak growth occurring between the $0.99 - $3.99 price points. With 64% of all apps costing $0 on Android and only 36% on iOS, free apps continue to win the app download race.

Best in Category
With 18 given app categories in Android and 20 in iTunes, Games and Entertainment account for 46.5% of Android and 40.8% of iOS downloads. Utilities earns the #3 position while news loses a combine 3.3% of marketshare across both platforms.

App Search Analytics | April 2011

A N A LY T I C S H I G H L I G H T S U M M A R Y

April Spotlight
Current Event Related Queries
With the baseball season in full swing, app seekers took aim at nding the top baseball apps on their respective markets. The term baseball was entered 43% more in April than the previous month.

International Search Trends (& top apps!)

With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and shares top app downloads across Android and iOS abroad. From Australia to Hong Kong, app seekers showcase an array of interest from adventure games to news and utilities.

The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during April. Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS). Androids top 10 gets diverse, featuring apps from ve different categories.

App Search Analytics | April 2011

CHOMP SEARCH METRICS

App Search Analytics | April 2011

ANDROID QUERIES

The Top Queries list shows the top 25 entries typed into the Chomp search box specically for Android during April. *Note: no app names were entered though Facebook was in the #27 position.

App Function vs. App Name

14%

86%

Android - April 2011

App Function App Name

Top Queries free apps free games games fun fun games utilities productivity entertainment adventure games camera music texting social networking puzzle games photography free photography apps tv wallpapers free rpg social movies musical instruments calendar music free concerts

App Search Analytics | April 2011

iPHONE AND iPOD QUERIES

The Top Queries list shows the top 25 entries typed into the Chomp search box specically for iOS during April. Compared to March, the ratio of function vs name queries shifted only 2% in favor of name searches.

App Function vs. App Name

11%

89%
App Function App Name

iOS - April 2011

Top Queries free free apps games free games productivity fun games fun utilities adventure games entertainment camera music puzzle games free photography apps photography tness news music free social social networking facebook movies texting photo chat

App Search Analytics | April 2011

A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 97% of all Android Downloads were free, a 2% increase over March. The $4.01 - $5 prices point stayed consistent with .3% of the download volume since March whereas all other paid apps declined. Android users applied the free lter 12% of the time whereas 33% of all iOS queries were submitted with the free lter.

3% Paid

97% Free

0.8% 0.9% 0.5% 0.2% 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 Other

App Search Analytics | April 2011

i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers with paid apps in iTunes saw downloads increase by 3.8% combined, compared to March. Price points that show the most growth are $.99 (1.9%), $1.99 (.7%), and $2.99 (.6%). Of apps priced above $14.99, the $23.99 point took 37% of the market share.

17% Paid

83%Free

8.7% 2.9% 2.1% 0.5% 0.8% 0.2% 0.3% 0.1% 0.0% 0.3% 0.1% 0.7%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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App Search Analytics | April 2011

M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Games and entertainment combine for 10.2% increase since March, securing 46.5% of total downloads by category. Other positive trends occurred in photography (+1.2%), music (+.5%), books (+.4%) and healthcare (+.2). The category with the highest loss was utilities (-3.7%). Android users opted to lter their searches for games only 3.2% of the time.
29.1% 17.4% 14.6% 7.7% 5.4% 5.4% 4.9% 4.6% 2.4% 2.1% 1.8% 1.4% 0.8% 0.7% 0.6% 0.5% 0.4% 0.1% games entertainment utilities social networking music productivity photography lifestyle travel healthcare & tness books news sports weather business nance education medical

1% 2% 2% 2% 5% photography 5% productivity 5% music 5% social networking 8% utilities 15% games 29%

entertainment 17%

App Search Analytics | April 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Game downloads on iOS increased by 7.4% - most over any platform or category in April. Utilities climbs to #3 position from #6 with 2.2% gain over March. Entertainment, Photography and music grew 5%, 1.9%, and .2%. Reference fell from position #5 to #7 with a loss of 4.3%.

1% 2% 2% 2% 2% 3% 4% 4% 5% social networking 6% productivity 8% lifestyle 8%

entertainment 23%

games 18%

22.7% 18.1% 8.5% 8.4% 7.7% 5.7% 4.8% 4.3% 3.9% 3.0% 2.2% 2.0% 1.9% 1.6% 1.4% 1.1% 1.0% 0.7% 0.6% 0.4%

utilities 9%

entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & tness navigation news books sports nance medical weather
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App Search Analytics | April 2011

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APP USAGE METRICS

App Search Analytics | April 2011

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CURRENT EVENT APP SEARCHES

App queries correlate with real time events. April marks opening day and trending app queries for baseball. The highest trafc days are within one week of opening day. Overall trending for baseball increased by 72% month over month between February and April.

Opening Day

20 21 22 23 24 25 26 27 28 29 30 31
MARCH App Search Analytics | April 2011

10 11 12 13 14 15 16 17 18 19 20
APRIL 13

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I N T E R N AT I O N A L S E A R C H T R E N D S
Free searches abroad appear 20% more on Android than iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Though the US and UK are the only markets with localized Chomp results, traction is steadily growing in other parts of the world.

Top App Queries by Country United Kingdom

free free games games fun games fun utilities adventure games

Top App Downloads by Country Hong Kong

free games free apps fun games games free fun camera adventure games Hong Kong Slice It FX Camera France Angry Birds Pandora India FX Camera Unlock with WiFi Free Australia Pandora Slice It 14 United Kingdom Angry Birds FX Camera Canada Pandora Angry Birds

Canada
free free games productivity fun games fun games utilities

France
free free games utilities games fun games productivity fun

India
free utilities entertainment productivity tv camera movies

Australia
free free apps free games productivity fun utilities fun games

App Search Analytics | April 2011

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I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Though games are the common denominator across all countries listed, queries like tness, chat and puzzle were unique to iOS app searchers abroad.

Top App Queries by Country United Kingdom

free games free games fun social networking fun games productivity

Top App Downloads by Country Hong Kong

game camera games free photography tness music productivity Hong Kong Pandora Radio Google Earth France Radio.com on iPhone Ustream Live Broadcaster India Google Earth Bump Australia Pandora Radio Adobe Photoshop Express 15 United Kingdom Free Foto Messenger gunman Canada Pandora Radio Adobe Photoshop Express

Canada
free free games game fun games fun productivity music

France
radio music games music free photo chat social networks tv

India
free apps game news entertainment productivity calendar utilities

Australia
free games free games adventure games puzzle games photography music

App Search Analytics | April 2011

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THE CHOMP 55- Android

App Search Analytics | April 2011

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CHOMPS TOP 55 OF APRIL - Android

Congratulations to Chomps top 55, our list of the most popular Android apps in April! These apps have captured the hearts and minds of Chomp users over the past month.

1 2 3 4 5 6 7 8 9 10

TweetDeck (Twitter, Facebook) Fruit Slice Wi Analyzer Chase Mobile GO Launcher EX Poynt Google Maps ASTRO File Manager GO SMS Pro GasBuddy - Find Cheap Gas

Free Free Free Free Free Free Free Free Free Free

Social Networking Games Utilities Finance Productivity Travel Travel Productivity Social Networking Travel

#40 in March Chomp 55 debut #43 in March Chomp 55 debut Chomp 55 debut Chomp 55 debut #1 in March Chomp 55 debut Chomp 55 debut Chomp 55 debut
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App Search Analytics | April 2011

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CHOMPS TOP 55 OF APRIL - Android (11 - 55)

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Speedtest.net Mobile Lookout Mobile Security WeatherBug Elite Pandora Internet Radio Titanium Backup Handcent SMS TuneIn Radio BW Animation Urban Dictionary Dropbox #51 in March #38 in March #24 in March #27 in March 34 35 36 37 38 39 40 41 42 43 44 #35 in March #30 in March 45 46 47 48 49 50 51 #28 in March 52 53 54 55 LauncherPro Skyre Web Browser 4.0 Shush! Ringer Restorer Angry Birds Rio Pulse News #32 in March

Angry Birds Seasons Fruit Ninja WolframAlpha SoundHound Google Translate eBuddy Messenger FatBooth ColorNote Notepad Notes Winamp #49 in March #7 in March

ROM Manager StumbleUpon Dolphin Browser HD Movies Jewels Adobe Reader App 2 SD Free Slacker Radio JuiceDefender - battery saver WhatsApp Messenger Allrecipes.com Dinner Spinner Google Reader My Days - Period & Ovulation

Battery Widgets SoundHound ($4.99) Google Voice Mobile Banking Uninstaller WeatherBug TV Guide Mobile Gmail #2 in March #39 in March #46 in March

App Search Analytics | April 2011

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THE CHOMP 55- iOS

App Search Analytics | April 2011

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CHOMPS TOP 55 OF APRIL - iOS

Congratulations to Chomps top 55, our list of the most popular iPhone apps in April! These apps have captured the hearts and minds of Chomp users over the past month. Trends in the far right column are tracked month-over-month, or in this case October April. 1 2 3 4 5 6 7 8 9 10 Tweetbot iMovie Game Dev Story textPlus Free Text iTranslate ~ the free translator Allrecipes.com Dinner Spinner Diptic Camera+ Tiny Wings Dragon Dictation $1.99 $4.99 $3.99 Free Free Free $1.99 $1.99 $0.99 Free Social Networking Photography Games Lifestyle Productivity Lifestyle Photography Photography Games Business App debut: Apr 13 Chomp 55 debut #55 Feb, #15 Oct Chomp 55 debut Chomp 55 debut Chomp 55 debut Chomp 55 debut #17 Feb, #2 Jan #19 March, #4 Feb Chomp 55 debut
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App Search Analytics | April 2011

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CHOMPS TOP 55 OF APRIL - iOS (11 - 55)

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Facebook (#37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct) IMDb Movies & TV Cut the Rope: Holiday Gift Instagram Angry Birds Pandora Radio
(#20 Mar, #37 Feb, #43 Jan) (#54 Feb, #17 Jan, #2 Dec)

34 35 36 37 38 39 40

Pocket Frogs Retina Wallpapers HD w Glow Effects How To Videos from Howcast.com Target Cut the Rope Flickr Remote
(# 54 Mar, #55 Nov) (#38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct) (#23 Feb, #38 Dec)

(#47 Mar, #30 Dec, #14 Nov, #19 Oct) (#32 Mar, #39 Feb, #42 Nov, #37 Oct)

(#26 Feb, #35 Jan, #27 Dec, #13 Nov, #26 Oct)

Dictionary.com - Dictionary & Thesaurus AppShopper Tweet Lose It! Tumblr OvenBreak - Lite Unofcial iJustine Cut the Rope Lite
(#34 Mar, #36 Jan, #22 Dec) (#18 Mar, #37 Jan) (#30 Mar, #19 Jan, #52 Dec, #17 Oct) (#54 Dec) (#36 Mar, #20 Dec)

41 42 43 44 45 46 47 48 49

TextNow - Unlimited Free Texting and Picture Messaging Pano Momento (Diary/Journal) 8mm Vintage Camera Kindle Netix
(#22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct) (#52 Mar) (#28 Mar, #31 Feb, #18 Oct) (#34 Jan)

(#27 Mar, #1 Jan)

(#8 Feb)

Google Search Waze - Social GPS navigation MyTown The Weather Channel Wikipedia Mobile Instapaper Skype WebMD Mobile Sky Burger

Mint.com Personal Finance Flight Control Google Earth Plants vs. Zombies Choice of the Dragon TonePad TETRIS Mashable! Doodle Buddy - Paint, Draw, Scribble, Sketch

(#51 Jan, #53 Dec) (#36 Feb, #49 Jan, #43 Dec)

50 51 52

(#48 Mar #15 Feb) (#44 Dec, #26 Nov) (#51 Feb, #52 Jan, #33 Nov) (#4 Mar) (#55 Mar, #53 Nov)

(#46 Jan) (#3 Jan)

53 54 55

App Search Analytics | April 2011

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THANK YOU!

For questions, comments or additional information, please email robin@chomp.com

App Search Analytics | April 2011

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