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App Search Analytics January 2011

App Search Analytics January 2011

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Published by Chomp

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Published by: Chomp on Jul 28, 2011
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07/28/2011

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App Search Analytics
 
!
January 2011
!
 
Analytics Highlight Summary
App Search Analytics –
!
Top queries
 – App function queries (86%) continue to outstrip app name queries (17%).
ʼ
Games”,
ʻ
free
ʼ
and
ʻ
freegames
ʼ
maintain top positions while
ʻ
sex
ʼ
continues to downward trend.
(p4)
!
App monetization
 – Paid apps have demonstrated a substantial increase in downloads compared to prior months(+12.9%).
(p5)
!
Best in Category
 – The
ʻ
entertainment
ʼ
and
ʻ
games
ʼ
categories lost 7.9% of the overall downloads while
ʻ
books
ʼ
and
ʻ
reference
ʼ
gained 5.1% combined .
(p6)
!
January Spotlight –
!
Trending Search Terms
!
 
Fitness received an expected increase in search volume, however Angry Birds had a substantial
!
spike due to media coverage.
(p8,9)
!
Usage Trends by Time of Day
 
!
!!
Fewest queries occurred at 2am and trended upwards throughout the day, peaking at 8pm
!!
with a brief spike between midnight and 1am.
(p10)
!
Usage Trends by Day of Week
!
!
36% of all search traffic occurred over two days, Saturday and Sunday.
(p11)
!
The Chomp 55
!
 
9 out of the 10 ten apps appearing in the Chomp 55 debuted on the list this month.
(p13,14)
!
1
 
About Chomp
ʼ
s App Search Metrics
Welcome to the fourth edition of Chomp
ʼ
s App Search Analytics report. Chomp
ʼ
s technology powersthe most advanced search engine for native and web apps across the worldwide iOS market. Themetrics outlined in this report provide insight into app search trends using Chomp
ʼ
s on-device searchtool during the month of January.
!
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
!
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